Dive Into It

Similan Islands 🫶🏼🩵

Most new divers are not asking for agency politics or training standards. They are asking one simple question: can I dive anywhere with this certification?

So why do so many dive centres build their identity around a logo instead of their own expertise?

This thought-provoking feature explores the idea of manufactured demand, why agency branding can unintentionally commoditise dive businesses, and what truly makes a diver successful: the instructor, not the badge.

Read the full feature and tell us if you agree.

🤿 👉 https://buff.ly/zl3n52g