New Mexico Branding Company

his time it is just men in black suits with briefcases and laptops. These visitors are not actors making twenty-million dollars a movie. These are the CEOs, marketing directors and Vice Presidents of Fortune 100 companies looking for help with their Billion-dollar brands. We have to look back at 1998. Keith West left from the mid-west to create his dream of owning a hotel and day spa in the French Quarter. New Orleans is a magical place where fountains bubble and birds chirp in lush, brick-walled courtyards. The mystical spirit of the city and the humidity from the Gulf of Mexico surrounds natives and visitors everyday unlike any other place on earth. Coming from families that spent much of their time farming and growing food the guys each had a botanical background that only expanded in the city that is known for its fresh ingredients and decadent foods. The reputation of the superior food in New Orleans grew greatly in the decade the guys lived there and their own cooking excellence was awarded “Best Breakfast in New Orleans” by Frommer’s Travel guide. It is his passion for fresh ingredients, quality recipes and stunning presentation that crossed over from the hospitality business to the beauty industry at their day spa. Then came Katrina and the guys had to move from their home. Consulting was the perfect career option. But is a good lunch all these suits are looking for? Not at all. Keith is know for understanding the spa/salon client and beauty market better than most Advertising Executives on 5th Avenue.

“I think people would be amazed at how much of the things they buy come out of ideas we spin with corporate giants and local spa owners here in little Albuquerque. Its not Beverly Hills or New York City that creates all the branding and products development,” said Keith West, “We’ve had a hand in products that are sold by over 200 brands around the world.”

All beauty brands desire to please their customers, but how do you know what’s most important to them as customers? Did you know that most branding specialists themselves rarely have the client experience that they try to market for others? Are focus groups truly telling you what their expectations are, even when you think they have?

• The true expectations a purchaser has of a product.
• The “inside story” of a client’s decision on what to purchase, and how to provide them with the best possible information to make them pick a product.
• What it takes for a small brand to outperform a larger, more prestigious competitor
• How to produce more retail and increased return visits from every customer in a retail store, makeup counter or service setting.
• 10 simple and inexpensive brand advertising rules that win rave reviews and referrals. Eight hours later, the front door opens and the same group of execs walks back to their waiting car service. This time they look happy, relaxed and focused on what the modern beauty client is looking for. Keith West knows this well and have used it to market all their successful wellness businesses. In fact many companies large and small sell products the guys have personally created for their private branding company My Sacred Fig and retail store Urban Fresh Cosmetics. Non-Affiliation with Mayan Sol Spa or SAK P'O Skincare

My Sacred Fig is not affiliated with Mayan Sol Spa or Andre Harrison or SAK P'O. We don't endorse or support their marketing of organic products in the USA.