08/01/2022
I promised to always be honest and raw at this studio and today is no exception. This is the final goodbye, one last time.
In the past two years, my baby MVMNT squared up to the pandemic and lost. After a dead closure, 1 failed sale, 1 successful merger, & 1 merger roll back, we finally dragged tooth and nail across the finish line and now put her to rest for good.
I underestimated (still do) the power of the grieving process. In these last two years I mourned the loss of my business, truly facing every step from denial, all the way through a long fit of anger, and on some days, acceptance. Losing MVMNT felt like losing a best friend and a piece of my identity all wrapped into one and I still can’t fully wrap my head around the sudden end to life as I knew it. A never ending limbo until today.
I’m sharing this as a cautionary tale. 1) for anyone considering opening a business. Be prepared for literally everything, including a pandemic no one thought would happen. Despite the risks, I wouldn’t trade a second of the good times. And 2) to remind all of us to shop small. Small businesses are truly the backbone of this country - the special sauce. Small businesses aren’t just a low budget version of the big guy, they are heart, soul, community, passion, blood, sweat and tears. To all of you who ever came to MVMNT or worked here, I love you all.
Rest easy my sweet girl, I will forever seek to match the passion I felt in your doors.
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