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08/24/2026

Are you in the GAP? Or the GAIN?

“Master Alley, I don’t know how I’m going to coach my son through this. And honestly… I don’t know how to coach ME through this.”

I had just failed his son on the last stripe test, days before black belt graduation.

At the time, we required 5 different stripes to graduate to black belt, all representing different portions and components of the complete test.

He had earned 4 stripes that cycle, but he couldn’t pass the last one. Another “failed” cycle. (It was his fifth attempt.)

He was getting discouraged, and so was his dad.

It gave me a brilliant opportunity to coach him on The Gap and Gain.

And since we all just finished a cycle where some students failed the test and weren’t eligible for graduation, it gives me another chance to reteach this mental framework.

Please share it with your kids.

“Wait, what? I failed?!”Correct. You need to work on X and Y and Z and try again. I had a student last night who seemed ...
08/12/2026

“Wait, what? I failed?!”

Correct. You need to work on X and Y and Z and try again.

I had a student last night who seemed completely caught off guard that they didn’t pass the stripe test.

I’ve found myself asking this question quite a bit this cycle:

“If you fail a test, is it good news or bad news?”

Most of the time, they respond “bad news.”

No. It’s just THE NEWS.

Take it in stride. It’s feedback. Go, make the correction, get more reps in, and try again.

One number I use a lot with students is ten.

Ten more times on your kata.
Ten more blitzing axe kicks, switching feet correctly.
Ten more flip kicks, making sure you pivot.

And TEN doesn’t guarantee anything. But it DOES get you going in the right direction, with the right mindset: I will do whatever it takes to achieve the goal.

Share this with your kids. And remind them that failing a stripe test is neither good nor bad. It’s feedback.

Take it, apply it, and try again.

When my son, Judah, was really young, I ended up watching a lot of kid shows with him, as most parents do. My favorite w...
07/31/2026

When my son, Judah, was really young, I ended up watching a lot of kid shows with him, as most parents do. My favorite was Blue’ Clues.

I loved Steve’s personality. I loved his acting. And I loved how they snuck in jokes that adults could appreciate, too.

I remember watching one day, thinking, “I could do that!” It looked like so much fun. I started dreaming about making a show for kids. I had no idea what my show would look like or how I’d ever make it. I just knew that one day… I would.

Then, three years ago, I finally fulfilled that dream. On October 1, 2023, I posted the first episode of The Master Alley Show.

Some episodes were silly. Some were meaningful. Some taught life lessons. And some were… cringe 😅 But I had the time of my life.

And for two years, we never missed a day. We created 758 episodes together!

Then last August… everything stopped.

I developed a severe neck injury that got worse quickly. We had to stop filming, and I ended up in the hospital with a herniated disc.

Over the last year, I’ve worked incredibly hard to get healthy again.

Today…I’m off pain medication. I’m pain-free. And I’m ready to make kids (and hopefully you!) laugh again.

WE ARE BACK. ❤️🔥

Starting tomorrow, August 1, The Master Alley Show returns with brand-new episodes!

We’ve already filmed more than 60 new shorts, so we’re not just coming back… we’re coming back strong!

When we stopped filming, Lisa and I actually wondered out loud:

“Will anyone even notice?”

Over the past year, so many of you have asked:
“When are the new episodes coming?” “Where’s Buddy?” “When is Master Parther coming back?”

Those questions meant more to me than you’ll ever know.

Twenty years ago, I had a dream of creating a fun show that families could enjoy together. That dream didn’t disappear because life got hard.

It just had to pause.

Tomorrow, the dream continues. Thank you so much for sticking with us!

I can’t wait for you to see the next chapter of The Master Alley Show. It’s on YouTube. Every day at 7pm.

See you tomorrow ❤️

– Master Alley

PART 7 of 7: Cape Court (2021)As my lease was coming to an end in Junction, I started looking for a warehouse. I no long...
07/26/2026

PART 7 of 7: Cape Court (2021)
As my lease was coming to an end in Junction, I started looking for a warehouse. I no longer felt the need to be anchored by a shopping center. I knew we had a strong base of students, a strong online presence, and didn’t “need” as much visibility.

Which meant I could get a bigger place for cheaper.

I hired a real estate agent to start looking for places to rent that were around 6000 square feet.

Quickly after he started searching, he called me:

“Don! I just found a place on Loudoun County Parkway that fits all your specs, and it’s FOR SALE! You could OWN the building, not lease it!! You game?!

With that, I started working with a loan officer, and in October of 2021, I bought the building we currently train in.

That’s why I can confidently say, We are here in Ashburn to stay. ❤️

Thinking about it as I write this, I get teary eyed.

Fourteen years ago, I stood outside a gas station with a clipboard, hoping strangers would trust me to teach them martial arts. What started in a hotel has turned into the martial arts school that stands before you today.

When I say I’m grateful for our community, I mean it. Thank you all, SO MUCH, for allowing us to do the work that my team and I find so meaningful.

We will continue to serve, evolve, grow, and strive to give you the best martial arts instruction. We will simultaneously create an environment where your kids can learn to be strong leaders, confident, and unstoppable.

Unstoppable…

That’s how this journey feels. ❤️

PART 6 of 7: Junction, Ste 192 (Aug 2016)I finally got the call I was hoping for. The carpet place in Junction Plaza, ...
07/25/2026

PART 6 of 7: Junction, Ste 192 (Aug 2016)
I finally got the call I was hoping for. The carpet place in Junction Plaza, suite 114, had closed up, and the space was available!

The PM called me and asked if I wanted it. Ummm, YES!!!

So we played musical suites 😅

My after school program in Suite 164 was really small. We let that unit go, and moved after school into Suite 192.

The karate classes that were in Suite 192, we moved them to the new bigger unit, Suite 114!

I called my friend Kevin.

“Kevin! Ready to do another buildout and sleep on the floor of our new karate school again?!”

“Say the word, Don!”

🤗

Every time I needed a buildout, Kevin drove up from Lynchburg, charged me Lynchburg prices, brought his air mattress, and got to work.

Kevin is the man.

Though, thinking about it now, I'm still not sure why he never stayed at my house…

PART 5: Junction Plaza, Suite 164 (April 2014)When I first scouted out martial arts schools in Ashburn, I quickly learne...
07/24/2026

PART 5: Junction Plaza, Suite 164 (April 2014)
When I first scouted out martial arts schools in Ashburn, I quickly learned what the local business model REALLY was:

Childcare.

Everyone was running an after school program and summer camp as their main offer. Martial arts was just what made them different from another daycare.

I got excited because I knew that we would stand out. My first ad:

WE DON’T BABYSIT!
😂

However, two years later, I got tired of telling great families no. It seemed like EVERY DAY, we were getting calls, asking if we had an after school program.

I started crunching numbers, and looking for vans. I remember being at the car dealership, about to buy three, 15 passenger vans ALL AT ONCE.

I was TERRIFIED, so I called my friend Sam.

“Sam! Coach me… What happens if this fails? What then?”

“Worst case? We’ll have our choice of THREE VANS that we can take on the most epic road trip together!”

Sold. I bought them all that day.

PART 4 of 7: Junction Plaza, Suite 192 (Oct 2012)Our first permanent location in Ashburn! 🥹 We made it to our first REAL...
07/23/2026

PART 4 of 7: Junction Plaza, Suite 192 (Oct 2012)
Our first permanent location in Ashburn! 🥹

We made it to our first REAL location! Junction Plaza, suite 192!

It was small. It was perfect. And it was ours ❤️

When I was signing the lease, I remember telling the property manager: “Listen… this place is great. Also, it’s too small. I’m aware of that going in, but I need an actual location. So as soon as you have a bigger suite in the shopping center, can you please let me have it?”

Her answer didn’t surprise me.

“Well… as you may have noticed, we haven’t had the best of luck with martial arts schools. Let’s see how you do, and if you can actually pay your rent on time. If so, and something comes available, we might reach out.”

2 years later, I got the call….

PART 3 of 7: Embassy Suites (August 2012)A month after opening, the Commanders needed the ballrooms at Garden Hilton Inn...
07/22/2026

PART 3 of 7: Embassy Suites (August 2012)
A month after opening, the Commanders needed the ballrooms at Garden Hilton Inn. I decided I couldn’t take ‘em all… 😅Luckily, I was able to secure the ballrooms at Embassy Suites!

Talk about an upgrade! I had a lot of fun touring prospective members:

“Over here, you’ll see the amazing waterfall that I’ve installed in the foyer. That way, when your child is training, you can mosey over and toss coins in and make wishes!

“Over here, you’ll see our complimentary open bar. While your student is working their body, I provide a liver workout to you and your spouse! Try getting THAT at another martial arts school!

😂

By the end of September, we had 80 students on a membership, and our permanent space was ALMOST ready!

Stay tuned!

PART 2 of 7: Garden Hilton Inn (July 2012)Our first location in Ashburn! Look how many floors! 🤪To recruit, I grabbed my...
07/21/2026

PART 2 of 7: Garden Hilton Inn (July 2012)
Our first location in Ashburn! Look how many floors! 🤪

To recruit, I grabbed my clipboard and stopped people outside of a gas station. I’d invite them to train for free for a month and schedule their appointment for the hotel!

I’d greet them in the lobby, walk them back to the ballroom, and teach their class.

First full month in, I signed up 22 students.

Every day, the manager would watch this weirdo in a karate uniform bring random strangers into the ballroom… and they’d leave as members.

“How are you DOING this?”

“Magic.”

PART 1 of 7: 14 years! 🎉 This month, we celebrate 14 years in Ashburn! 🤩It has been one of the most meaningful journey...
07/20/2026

PART 1 of 7: 14 years! 🎉
This month, we celebrate 14 years in Ashburn! 🤩
It has been one of the most meaningful journeys of my life, and I’m incredibly grateful for this community!

I arrived in Ashburn at the end of June, 2012, and didn’t know a soul.

I had a dream and a clipboard ❤️

July 2012: Started teaching classes out of The Garden Hilton Inn.

Aug 2012: The Commanders needed the ballrooms and the hotel kicked us out. We went to Embassy Suites.

Oct 2012: Three months later, we moved 80 students to Junction Plaza, Suite 192! 1400 square feet. Very small, but it was ours 🤗

2014: Two years later, Junction Plaza, Suite 116! 1100 square feet. We decided to enter the After School/Summer Camp game and needed more space!

2016: Two years later, Junction Plaza, Suite 114! 2100 square feet. Finally got a larger space!

2021: Five years later, Cape Court, current location. 6500 square feet!

Super Kicks is such a special place. I love the energy and culture we’ve created. To those of you that have been a part of our journey over the last 14 years,

THANK YOU! 🙏🏻❤️

Over the next few days, I’ll be sharing a story from each stop along the journey! Stay tuned!

Address

44710 Cape Court #114
Ashburn, VA
20147

Opening Hours

Tuesday 1pm - 9pm
Wednesday 1pm - 10pm
Thursday 1pm - 9pm
Friday 1pm - 9pm
Saturday 9am - 6pm

Telephone

+15712932467

Website

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