Jenny Butterfield Lyon

You Won’t Know Until You Try

Sometimes the biggest cost of not writing your book is not lost sales or having to deal with difficult, low-paint clients.

It’s lost possibility.

So many people stay stuck wondering:

What if no one reads my book?
What if I’m not ready?
What if it’s not good enough?
What if now isn’t the right time?

But there’s another set of questions worth asking that you should be asking yourself instead:

What if your book opens the right door?
What if it helps the right person trust you?
What if it gives you the clarity, confidence, and momentum you’ve been missing?
What if it changes everything more than you expected?

The truth is, you do not get those answers by waiting or second guessing yourself.

You get those answers by getting started.

By writing.
By staying in the process long enough to see what your message can do in the real world.

You do not need to know exactly how it will all unfold before you begin.

You just need to be willing to find out what becomes possible when you stop holding your message back.

Because sometimes one decision creates momentum you could never have predicted.

And sometimes the thing you keep postponing is the very thing that changes everything.

What’s one thing you might discover if you finally wrote your book?

Let me know in the comments.

𝐂𝐥𝐢𝐞𝐧𝐭 𝐖𝐨𝐫𝐤 𝐢𝐧 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬!
Mary Michael's book, 𝘛𝘩𝘦 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘙𝘰𝘢𝘥𝘮𝘢𝘱.

Here are 2 cover mock-ups that we did for our client, Mary Michael, based on what she wanted her cover to look like.

(NOTE: These are mock-ups, NOT final covers.)

𝗪𝗵𝗶𝗰𝗵 𝗰𝗼𝘃𝗲𝗿 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲?
We'd love to hear your opinion.

To give you some context, here's the book description:
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The biggest mistake small business owners make is that they chase disconnected tactics and wonder why growth still feels uncertain. “Should I run ads? Ask for referrals? Redo my website? Raise my prices?” When every idea sounds urgent, it’s easy to stay busy, burn out, and never build real momentum.

That’s why 𝘛𝘩𝘦 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘙𝘰𝘢𝘥𝘮𝘢𝘱 is not another book filled with random marketing hacks or high-pressure sales tricks. It is a clear, practical framework to help you stop guessing and start growing with intention.

Inside, you’ll discover how to:
➡ Identify your most profitable niche and position yourself as the obvious choice
➡ Build a steady pipeline of leads through networking, referrals, outbound strategies, and visibility
➡ Increase sales and profit with smarter offers, stronger systems, and repeatable decision-making

Mary Michael lays out a five-step roadmap designed for entrepreneurs who are tired of patchwork strategies, inconsistent cash flow, and being their industry’s best-kept secret. If you want a simple plan to create traction, attract better clients, and build more predictable revenue, start here.
---
So, which cover do you like best!?! Tell us in the comments.

If you’re a woman in business, there’s a good chance you’ve questioned whether your voice is “expert enough,” polished enough, or different enough to deserve a book.

I want to challenge that idea. And I want to challenge you to think of your voice as valid and important.

Your audience does **NOT** need another copy of the loudest voice in your industry.

They need **YOUR** voice.
Your perspective.
Your stories.
Your way of explaining what they’re going through and how to move forward.

That’s what creates connection. Your perspective may be the perspective that someone needs to FINALLY reach that goal or FINALLY see her worth.

And that’s what makes a book powerful. That's what can make YOUR book powerful.

So many women hold back because they think they need to sound more impressive, more academic, more established, or more like someone they admire.

But the goal isn’t to become a copy of another expert.

The goal is to be fully yourself on the page.

Because the right readers are not looking for more noise.

They’re looking for clarity, trust, and a voice that feels real.

If you’ve been waiting to feel “ready” before you share your message, let this be your reminder:

Your voice may be the very reason someone finally understands what they need to hear.

What’s one message you know you’re meant to share in your own voice?

Tell me in the comments.

Without question, a book is the most powerful marketing tool to grow your business.

Not only does a book magnetically attract clients, credibility, and opportunities your way…

Done right, a strategically written book can help you:
✅ Position yourself as the authority in your field
✅ Separate yourself from your competition
✅ Attract better prospects who already trust you
✅ Get invited onto podcasts, media, and stages
✅ Turn your expertise into a client-attraction system

And that’s just the beginning!

However… even though most business owners know this is true, they still struggle with getting their book done.

Why is that?

Is it because they’re not sure WHO their book is for?
Is it because they’re not sure WHAT to write about?
Is it because they don’t know HOW to write?

That’s why we wrote The Book Writing Blueprint.

Inside the book, you’ll discover:
✅ How to choose the right topic so your book attracts the right clients
✅ The simple method to outline your book FAST
✅ The step-by-step blueprint to make everything EASY
✅ Fill-in-the-Blank templates so your chapters practically write themselves
✅ Access to our FREE Online Companion Training (videos, resources, etc.)
✅ And MUCH more!

If you’re a coach, consultant, speaker, CEO, or service-based business owner who wants to write a book that grows your business…

I will happily gift you a FREE copy.
Just visit www.FreeGiftFromWeston.com
(Weston is my husband 😉)
You'll have your choice of downloading the electronic PDF version OR the Audiobook version.

Happy writing! You got this!

Without question, a book is the most powerful marketing tool to grow your business. Not only does a book magnetically attract clients, credibility, and opportunities your way… Done right, a strategically written book can help you: ✅ Position yourself as the authority in your field ✅ Separate yourself from your competition ✅ Attract better prospects who already trust you ✅ Get invited onto podcasts, media, and stages ✅ Turn your expertise into a client-attraction system And that’s just the beginning! However… even though most business owners know this is true, they still struggle with getting their book done. Why is that? Is it because they’re not sure WHO their book is for? Is it because they’re not sure WHAT to write about? Is it because they don’t know HOW to write? That’s why we wrote The Book Writing Blueprint. Inside the book, you’ll discover: ✅ How to choose the right topic so your book attracts the right clients ✅ The simple method to outline your book FAST ✅ The step-by-step blueprint to make everything EASY ✅ Fill-in-the-Blank templates so your chapters practically write themselves ✅ Access to our FREE Online Companion Training (videos, resources, etc.) ✅ And MUCH more! If you’re a coach, consultant, speaker, CEO, or service-based business owner who wants to write a book that grows your business… I will happily gift you a FREE copy. Just visit www.FreeGiftFromWeston.com (Weston is my husband 😉) You'll have your choice of downloading the electronic PDF version OR the Audiobook version. Happy writing! You got this!

Because... so true. Do you see yourself this way?

Via .shadow.astrology

I can finally unveil the ring in the box! Custom ring for Lyndsey Simpson using some of her recycled Gemstones! White gold, peridot, upcycled blue topaz, upcycled tanzanite. Enjoy!