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Dainese Dainese Atlanta is the ideal reference point for those who love dynamic sports. Our staff is ready to customize your Dainese in the Custom Works area.

Follow us to stay up to date on special events, product tests, riding courses and exclusive promotions.

Racing technology, comfort on the road 🔻Discover Dainese's Sport Collection in store.
10/24/2026

Racing technology, comfort on the road 🔻

Discover Dainese's Sport Collection in store.

Laguna Seca 6 – the essence of Dainese racing 🔻Discover the Racing Collection in store.
10/20/2026

Laguna Seca 6 – the essence of Dainese racing 🔻

Discover the Racing Collection in store.

10/19/2026

Dainese SMART GO | Lightness is freedom
 
Just 780 grams. The lightest motorbike airbag ever.
Ultra-compact and foldable, Smart GO can be worn over or under riding gear or casual clothing.
It can be easily stored under the scooter saddle, in a motorcycle bag or in a backpack.
 
The protection - Level 2 EN 1621-4 on chest and back - is all there. So light you barely feel it.
 
Dainese Smart GO is available now in limited quantities at Dainese stores and on dainese.com in EU and UK at €349 / £ 329.
Soon available worldwide in selected stores.
 

10/17/2026

Dainese SMART GO is the first ever airbag you don’t need to charge.
No more additional recharging routine. Plug your smartphone to the USB-C cable, or the ultra-light Smart GO power bank, turn it on with the D-air app and GO!
The highest level of airbag protection now can be as simple as that.
 
Smart GO is available in Dainese stores and on dainese.com in EU and UK at €349 / £ 329.
Soon available worldwide in selected stores.
 

K5SPORT RIDING AT ITS CORESport character, comfort by design. Protection and confidence to take you on every road.Discov...
10/15/2026

K5
SPORT RIDING AT ITS CORE
Sport character, comfort by design. Protection and confidence to take you on every road.

Discover it now in store.

SMART GODainese airbag protection for the road is now truly for everyone. Just 780 grams.Level 2 certified EN 1621-4 on ...
10/15/2026

SMART GO
Dainese airbag protection for the road is now truly for everyone.

Just 780 grams.
Level 2 certified EN 1621-4 on chest and back.
Powered by your smartphone or by a ultra-light power bank.
Wearable over or under any jacket.
One size, extreme adjustability for all.
3x activations. Easy gas generator replacement.
It can become your backpack.

Available now in Dainese stores and on dainese.com in EU and UK at € 349 / £ 329.
Soon available worldwide in selected stores.

10/15/2026

SMART GO
Everyday motorcycle airbag.
 
Smart GO is the revolution in road motorcycle airbags that makes maximum safety easy and accessible for everyone, every day.
 
Weighing just 780g, it is the lightest airbag ever.
Level 2 certified protection for the chest and back, the highest level possible.
No need to charge: It can be powered with your smartphone or with the Dainese Smart GO power bank, giving it 72h of riding autonomy.
And in seconds, it can become your backpack.
 
From now on, there is no reason not to wear an airbag.
 
Available now in Dainese stores and on dainese.com in EU and UK at € 349.
Soon available worldwide in selected stores.

SUPER EXPEDITION GORE-TEX® jacket and pants.Ultimate waterproof protection, advanced ventilation and all-day comfort, en...
10/12/2026

SUPER EXPEDITION GORE-TEX® jacket and pants.

Ultimate waterproof protection, advanced ventilation and all-day comfort, engineered to keep you riding through changing conditions with supreme confidence.
Exploration is the destination.

Discover more in store.

10/12/2026

Dainese Smart GO.
There won’t be any more reasons not to wear an airbag.
 
Available from 15th October in Dainese stores and on dainese.com in EU and UK.
Soon available worldwide in selected stores.
 

Special Dainese leathers for Franco Morbidelli at .Speed, power and freedom. The majestic Garuda stands out in this one...
10/11/2026

Special Dainese leathers for Franco Morbidelli at .
Speed, power and freedom. The majestic Garuda stands out in this one-of-a-kind design. 🦅
 
Time to race!🔥
 

10/08/2026

The airbag that changes all.
15th October 2026.
 

The city is your element. Live it, ride it. 🔻Discover the Dainese Urban Collection in store.
10/06/2026

The city is your element. Live it, ride it. 🔻

Discover the Dainese Urban Collection in store.

10/06/2026

Clip of the day: getting the knee down🔥
Shot on
 

10/05/2026

October 2026

Better than a Dainese? Yours.With Custom Works, you can create a one-of-a-kind garment, with a custom fit, colors, and d...
10/03/2026

Better than a Dainese? Yours.

With Custom Works, you can create a one-of-a-kind garment, with a custom fit, colors, and details.

Take advantage of the dedicated conditions and choose how to shape your Dainese:

Custom Fit + graphic customization included
Choose Custom Fit and create your 3D design using the configurator or a custom design based on a sketch—at no additional cost.

Custom Color
Choose a standard size and customize the colors and details of your garment with 50% off the 3D Design via the configurator or a Special Design based on a sketch.

Discover the promo and create your own Custom Works garment.

K7The shape of performance, the essence of versatility.Available in store.
10/02/2026

K7
The shape of performance, the essence of versatility.

Available in store.

NEW SUPER EXPEDITION GORE-TEX® SUITDesigned for adventure riders looking for a waterproof, versatile, functional and com...
09/30/2026

NEW SUPER EXPEDITION GORE-TEX® SUIT
Designed for adventure riders looking for a waterproof, versatile, functional and comfortable outfit to tackle medium and long-distance journeys on both road and off-road terrain, in every season.

Available in Store.

AXIAL 2. Designed for the fastest 🔻 The most advanced Dainese racing boots ever, engineered to protect MotoGP riders.Ava...
09/22/2026

AXIAL 2. Designed for the fastest 🔻

The most advanced Dainese racing boots ever, engineered to protect MotoGP riders.

Available in the WHITE color.
Come discover them in store.

TORQUE 4 🔻Designed for performance, engineered for freedom.The racing boot for any challenge.Discover more in store.
09/21/2026

TORQUE 4 🔻
Designed for performance, engineered for freedom.
The racing boot for any challenge.

Discover more in store.

Address

2905 Cobb Parkway SE, Suite 110
Atlanta, GA
30339

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 10am - 6pm
Sunday 12pm - 5pm

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