We are a unique, rhythm-based indoor cycling studio that uses the beat of the music to drive momentum we're more than just a workout.
we’re a fitness lifestyle, network, and support system creating community in every sense of the word. we continue challenging those within our Charlottesville community to create an environment that fosters growth and development. we’ve expanded the epic experience beyond the studio by introducing pūr demand, our next-level, at-home fitness program. this on-demand program includes our signature 45
05/11/2026
come clip in, sweat it out, and celebrate in a dark room with us one last time.
From the early mornings to the loud playlists, this community has meant so much and we’d love to fill the room together again for our final farewell ride! Let’s celebrate the memories, the music, the movement, and the people who made pürvelo auburn what it was 🧡
05/11/2026
come clip in, sweat it out, and celebrate in a dark room with us one last time.
From the early mornings to the loud playlists, this community has meant so much and we’d love to fill the room together again for our final farewell ride! Let’s celebrate the memories, the music, the movement, and the people who made pūrvelo auburn what it was 🧡
04/29/2026
To our riders… 🧡
Share your favorite pūrvelo memory in the comments, and come ride with us as we celebrate these final weeks!
03/16/2026
The March deals aren’t over yet! 🧡 Take $30 off Unlimited memberships for the rest of the month and ride unlimited. Use code MARCHMADNESS at checkout to lock in your savings!
03/02/2026
This is your sign to commit now 🧡
March Madness deals are live and unlimited memberships are on sale NOW when you use code MARCHMADNESS at checkout!
02/14/2026
Love the beat, love your ride, love yourself! 🩷❤️🩷
01/26/2026
Hands up if you’re excited for theme week???
Drop your favorite theme & book your bike in the pūrvelo cycle app now! 🧡
01/14/2026
Whether you’re looking to level up your fitness or find your community, we’ve got you covered with flexible membership and pricing options!
Check out the pūrvelo cycle app for our New Year specials!! 🧡✨
01/12/2026
PSA: your sign to lock in a New Year deal 🧡
Check out our stories for all promo details + grab yours in the pūrvelo cycle app before 1/31