James Bros. Bikes

James Bros. Bikes

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We are now in our new much larger 9100 sqft. single location at 1100 South College St in Auburn.

Auburn/ Opelika's locally owned, full service bicycle shop with the largest selection of bike brands, parts and accessories backed by the most experienced staff in the region.

07/08/2026

Hey Folks, we are starting the Sunday gravel rides back up this weekend. The rides will go every other Sunday. We will be alternating starting points between Waverly and downtown Opelika to take in different routes usually. There will always be a no drop option and usually a shorter distance. The object of the rides is to allow folks to try out longer distances and if they want a quicker pace.
This Sunday we will be starting with the Standard Deluxe 30ish route, something nice and easy. We will roll at 7:30 AM. Please park at Wildflower Bakery to leave the parking lot open for the Local. Feel free to call the shop with any questions. Route below

https://ridewithgps.com/routes/48084983

Notasulga/Tuskegee Loop 07/03/2026

James Bros. Bikes Saturday shop ride will be leaving at 6 am from the shop. Approximately 55 miles, one planned stop at mile 32. Pace has been around 20 mph average. We are doing something shorter this Saturday so this would be a good time to come out and push yourself if you are questioning your fitness. Feel free to join and just sit in, no need to pull there are plenty of folks that are happy to do it. Route listed

Notasulga/Tuskegee Loop 55.5 mi, +2424 ft. Bike ride in Auburn, AL

07/02/2026

The all-new S-Works Tarmac SL9 frameset has arrived and is ready to become someone’s dream build.— and yes, it’s every bit as fast as it looks.

Built to be the fastest road bike Specialized has ever made, the SL9 brings together lightweight performance, real-world aerodynamics, and that locked-in “ride as one” feel that makes a great bike feel like an unfair advantage.

Fresh frame, endless possibilities.

06/30/2026

Heads up, friends! James Bros Bikes will be closed Friday, July 3rd through Sunday, July 5th for the July 4th holiday.
Swing by before then for anything you need to keep the wheels rolling over the long weekend. We hope everyone has a safe, fun, and dirt-filled holiday! 🇺🇸🚲

Tallassee Loop 06/26/2026

James Bros. Bikes shop ride will be leaving at 6 am from the shop. Approximately 68 miles, one planned stop at mile 38. Pace has been around 20 mph average the last few Saturdays. If you are questioning your fitness feel free to join and just sit in, no need to pull there are plenty of folks that are happy to do it. If you have any questions call the shop. Route listed below

Tallassee Loop 68.6 mi, +3139 ft. Bike ride in Auburn, AL

06/24/2026
Notasulga Loop via Wire road 06/19/2026

James Bros. Bikes shop ride will be leaving at 6 am from the shop. Approximately 66 miles, one planned stop at mile 33. Some folks will continue on to complete a century, the additional distance route is also attached. Pace has been around 19-20 mph average the last few Saturdays. The pace for the additional milage will be at an 18 mph average. If you are questioning your fitness feel free to join and just sit in, no need to pull there are plenty of folks that are happy to do it. If you have any questions call the shop. Routes listed below

https://ridewithgps.com/routes/55732531

https://ridewithgps.com/routes/55732537

Notasulga Loop via Wire road 33.3 mi, +1624 ft. Bike ride in Auburn, AL

06/17/2026

A fresh shipment of X-LAB RS7 and RS5 road bikes just rolled into James Bros Bikes, and they’re looking fast standing still.

While most shops are talking about X-LAB, we’ve actually got them on the floor. Deep inventory. Multiple sizes. Ready to ride.

The only thing better than reading specs online is throwing a leg over one and finding out for yourself.
If you’re shopping for a performance road bike, this is your sign.

📍Auburn, AL
🚗 Worth the drive.
🚴 Definitely worth the ride.

Camp Hill/Walnut Hill 06/12/2026

James Bros. Bikes shop ride will be leaving earlier this week, it's getting hot. We will be leaving at 6 am from the shop. Approximately 64miles, one planned stop at mile 40. Pace has been around 19-20 mph average the last few Saturdays. If you are questioning your fitness feel free to join and just sit in, no need to pull there are plenty of folks that are happy to do it. If you have any questions call the shop. Route listed

Camp Hill/Walnut Hill 63.4 mi, +3269 ft. Bike ride in Auburn, AL

Photos from James Bros. Bikes's post 06/05/2026

Meet the Allied Fitz

Lightweight, incredibly capable, and ready to tackle anything the trail can throw at it. The Allied Fitz is built to do it all—climb efficiently, descend confidently, and put a smile on your face every time the trail points downhill. With 140mm of travel and an exceptionally lean build, the possibilities are endless.

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Location

Category

Address


1199 S Donahue Drive
Auburn, AL
36832

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 4pm