07/30/2026
HeatSense founder, Melissa Fortenberry, didn't set out to build a wearable sensor company. She set out to answer one question: why is sideline heat guidance built around the weather instead of the athlete standing in front of you?
Coach & AD sat down with her to hear how a rough day in the stands at her son's football game turned into HeatSense, a wearable that tracks core body temperature, skin temperature, and heart rate together so coaches can see how a specific athlete is responding to heat in real time instead of guessing off the forecast.
The University of Alabama signed on this summer as HeatSense's first customer, with sensors going live on the field in August. Her goal: three to five Division I programs by the end of the season.
HeatSense uses wearable sensors to monitor core body temperature and provides real-time data to help monitor heat response and safety.