Serotta Cycling

What can we build for you in 2026?

Concours Plus Gravel with personalized details

For over four decades, Serotta has stood at the forefront of cycling innovation—handcrafting bicycles that define performance, comfort, and precision. From Olympic champions to passionate riders, Serotta bikes haven’t just carried legends—they’ve helped create them. The name Serotta has been woven into cycling’s story for generations—born from craftsmanship, refined through innovation, and driven by a relentless pursuit of the perfect ride.
Whether you’re discovering us for the first time or rekindling an old love, welcome to the legend that continues to ride on.

Come to the birthplace of modern bike fitting and experience a journey that goes far beyond the studio. Join us in Saratoga Springs, New York, where Ben will personally fit you and design the bike you are dreaming about. Consult with Jim (our tech expert) about components for your new ride.

Come to the birthplace of modern bike fitting and experience a journey that goes far beyond the studio. Join us in Saratoga Springs, New York, where Ben will personally fit you and design the bike you are dreaming about.

Come to the birthplace of modern bike fitting and experience a journey that goes far beyond the studio. Join us in Saratoga Springs, New York, where Ben will personally fit you and design the bike you are dreaming about. Consult with Jim (our tech expert) about components for your new ride.
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