ROOT SPORTS | Northwest Region

– young, old, rich, poor, family, friends, even strangers – they root, live and die with the team. It’s what fans do. We know this not because we are a Regional Sports Network. And not because we are at the core of local sports passion, wired into the teams and sports culture. We know this because we too are passionate fans. OUR VISION

Our vision is to be the strongest regional sports network brand in America among local fans, sponsors, teams and media partners. Evolving from a corporation covering local teams to a brand that brings extra powerful meaning to the local fan’s viewing experience – meaning that ultimately strengthens the bond with all of our audiences and has the potential to become a force in itself, for our culture, and growing business opportunities. Wherever we go we are bound to be the best regional sports network brand experience. Where local fans not only watch because it’s convenient and familiar, but because it’s always serving their passion (and urge) for sport and their teams. OUR PROMISES

These are the commitments we make to our fans, our partners, our customers, and each other. We are passionate fans. Our passion is infectious and it becomes part of the viewer experience. As a passionate fan, we always strive for the ideal of what a great local sports network can be. Sports are in our blood. Our insights will be the stuff only an everyday follower knows. We get the details right. We don’t mispronounce names. We are on the inside. We have the relationships with the teams. We invest in them to the greatest degree in order to deliver to fans unparalleled access to games and to the inside stuff. We heighten. We make sure it looks great. And capitalize on every available resource to add greater context, innovation and shine to the experience. We add experience to the experience. We connect. We never miss an opportunity to make our viewers (and sponsors) feel closer to the game and to the bigger tribe and culture of fans. To give them a feeling of participation. And we strive to reach beyond any one media point to provide fans the coverage, content and passion anywhere they want to tap into it. Enjoy ROOT SPORTS Northwest!