Alpine Fit

I've been reading your messages and I genuinely cannot keep these to myself.

When we designed the Backpacker Barrel Leg, I knew exactly what I wanted it to do and how I wanted it to feel on a real day outside. And reading what you have been sending in and leaving in reviews this week, you are describing exactly that. Word for word, the things we worked so hard to get right. That does not happen by accident and it means everything to me to hear it.

This is why we do this. Not just to make gear but to make gear that actually shows up for you on the trail, on the hike, on the day that turned into something more than you planned for. Reading your messages this week has been such a full heart warming experience for me and our whole small team.

If you have the Backpacker Barrel Leg, thank you for taking them out into your adventures and for taking the time to tell us about it. And if you have been on the fence, come read what people are saying at the link in bio. I think it will tell you everything you need to know.

So much love and appreciation for this community.

– Jen + The Alpine Fit team



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We know you’ve been waiting for this!

The Travel T-Shirt is officially here and this spring we went all in on color. Five new colors and I have been wearing them on repeat since they arrived. We have not had bright, beautiful color like this in years and it feels so good to finally have it in the collection!

We also launched it in two fabrics because I genuinely could not pick just one. The bionic nylon version is made from a collagen-rich recycled marine material, yes from actual fish scales as the source, a biproduct of food production, and the feel of it is something I have been chasing since the very early days of Alpine Fit. We did a tiny limited run with this fabric at the very beginning and it was so loved, but we just could not get enough of it as a small brand. It has taken years to bring it back in the right way and this is that moment. Silky, odor resistant, UPF sun coverage, and truly one of my favorite fabrics we have ever worked with.

The merino wool version is a super luxurious look and feel with all the built in temperature regulation, breathability and odor resistance you know and love from this miraculous fiber.

Both are lightweight, versatile, and designed for days you do it all and need that one shirt the feels right no matter what. Trail, travel, errands, all of it.

Link in bio, go take a look!

— Jen, Founder/Owner of Alpine Fit
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Been wearing this fabric for a few weeks now and I have been waiting years to bring it into the collection in the right way. This is that moment!

Bestselling silhouette, new fabrics, five new gorgeous colors we have not had anything close to in years. The bionic nylon fabric we are launching it in is one I started working on from the very beginning of Alpine Fit. We did a very limited run with it early on and it was so well loved, but as a small brand we just could not get enough of it to commit. We have been growing, we have been patient, and now the timing is finally right and I am so excited about it.

The fabric itself is something special. It comes from a collagen-rich recycled marine material and the feel of it on your skin is honestly surprising even to me, and I know this fabric well. Smooth, silky, and it just moves with you in a way that is really hard to explain until you put it on.

Wednesday May 27th. Mark it. This one has been a long time coming and I cannot wait to share all of it with you!

– Jen + The Alpine Fit team

When gear stops being the thing you're thinking about, that's when you know it's working.

I've tested a lot of pieces over the years and there's always this specific moment during a ride or a run or a long day outside where I just stop noticing what I'm wearing. That's the one I'm looking for every single time we're developing something. And the Rendezvous Ridge Long Sleeve is that piece for me. It moves with you, stays fresh on multi-day use, and just quietly handles whatever the day turns into without asking anything from you. That's exactly what we built it to do.

Seeing it out there on the bike like this makes me really happy. This is what it's made for.

If you want to try it for yourself, it's at the link in bio!

– Jen + The Alpine Fit team

A little reminder before this wraps up today! There are quite a few good things happening on the site right now :)

We’re running bundles and sale items through May 19th as part of Small Business Sales Week alongside 90+ other small outdoor brands, which is so special to be part of.

You can also use code SBSW2026 for an extra 10% off select styles, and we added a few other little surprises around the site that are worth checking out when you have a minute.

This week means a lot to us because every order you place with us directly supports a small, women-led business that has been built piece by piece over the years in Alaska and now the PNW. We spend a lot of time thinking about how these products actually function in real life, from travel days to trail time to everyday layering, and it never stops being meaningful seeing people continue to bring Alpine Fit along with them into those parts of life.

If you’ve been waiting on something, today is the last day before everything wraps up.

Thanks to for organizing, links to the brand directory and Alpine Fit deals in our bio.

– Jen + The Alpine Fit team

Some news I've been sitting with and wanted to share.

Alpine Fit has been selected as a Pathfinder brand at , a national outdoor industry trade show happening June 16-18 in New Orleans. The Pathfinders section is a curated collection of emerging, retail-ready brands developed in partnership with and . It's designed to connect small brands with retailers across the country.

covered it this week and seeing Alpine Fit's name in that article still makes me so excited!

I built Alpine Fit to last. That means finding the right retail partners who understand what we make and why we make it. This feels like a real step toward that.

If you're in the outdoor retail industry and you'll be at Switchback, come find us at Booth 312. I'd love to meet you.

And thank you for your support, none of this happens without you. You're the reason there's a story worth telling at a show like this.

-Jen + The Alpine Fit team

Few days left and I want to make sure you don't miss this.

Okay so Small Business Sales Week is still going through May 19th and I wanted to share a few real moments of what this gear actually gets worn for.

A long morning hike with the dog that somehow turns into a full day out. A trail run on one of those days where the weather actually cooperates and you just go for it. A travel day that starts at the airport and ends outside because that’s always the goal.This gear is built to handle all of it without you having to think twice about what you're wearing.

We’re running 10-40% off sitewide through May 19th as part of Small Business Sales Week with 90+ other small outdoor brands.

Use code SBSW2026 for an extra 10% off select styles. We also have some fun bundles and a few other surprises on the site that are worth checking out when you have a minute!

Everything is at the link in our bio whenever you're ready!

So grateful for everyone who has already shopped and shared this week. Supporting small businesses genuinely makes a difference and it means so much to us!

– Jen Loofbourrow, Founder/Owner @ Alpine Fit