The Varsity Shop

🎁HOLIDAY HOURS
Mon-Fri 9:30-8:00
Saturday 9:30-5:00
Sunday 12:00-5:00
Christmas Eve 9:30-4:30🎄

Looking for a great place to work? Join The Varsity Shop team! Come on in and fill out an application. **Must be able to work some weekends.

LIONS whiteout game vs Dallas 12/4/25! Do you have your gear?

New Lions merchandise arriving daily! T-shirts, hoodies, crews, 1/4 zips, glasses and mugs, ornaments, teddy bears, footballs, flannels and sweatpants, stickers, tatoos, flags, ping pong balls....the list goes on and on. Come check it out!

Holiday Hours:
M-F 9:30-8:00
Sat 9:30-5:00
Sun12:00-5:00

Preorder your GREEN BAY SUCKS black Pennant hoodie! $49.95 + tax
Email Ryan at [email protected] before Dec. 2nd by 10:00 am with sizes and contact info. Pick up Wednesday afternoon at The Varsity Shop!

New Lions (and Tigers!) merchandise in store! Get geared up for the big game tonight!

Happy Anniversary to us! 70 YEARS in Birmingham! We are celebrating with 50% off sale racks and 30% off all Under Armour all summer long. Come in and join the celebration!

HUGE SALE! 50% off select merchandise. All in stock Under Armour is 30% off! Come see us soon for the best selection!

More UofM Gear has arrived!

𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧 𝐁𝐞𝐚𝐭 𝐄𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲 (Adult sizes)

𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 (Youth sizes)

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday

We've got more gear in from your 2023 NFC North Champion Lions!

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday

NATIONAL CHAMPIONSHIP GEAR IS HERE!!
We have 3 different short sleeved t-shirts, 3 different long sleeved t-shirts, hoodies and baseball hats. (Shirts & Hoods are printed both sides.) More items arriving daily.
Thank you for shopping local!

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday