05/17/2026
Can you name the only sport invented in Idaho?
Here's the deal: I'm running limited sessions on the Boise River this summer. You can't buy a session. You can earn an invite.
Wear the shirt → ride the river.
Grab one at EVENsurf.com. Each one gets you on the calendar.
05/15/2026
Upstream Youth
By Upstream Youth
04/09/2026
You can also follow on Instagram to see more.
EVEN Riverboards
04/08/2026
What happens when you invent a sport as a kid, earn a Wall Street Journal front page, win Best New Sporting Goods Product at the world's largest sports trade show — and still 99.9% of the world has never heard of it?
That's the question at the heart of this episode.
Robert Geier is the inventor of bungee riverboarding — a sport that launches riders upstream on river current at 30 miles an hour using nothing but a bungee system and fast-moving water called Fast Glass. He's been building this sport since he was ten years old in Boise, Idaho, and has spent five decades trying to get the world to notice something hiding in plain sight on rivers across the American West.
In this episode we cover:
— How bungee riverboarding actually works and why it looks impossible
— The WSJ front page feature that didn't move the needle locally
— The ISPO Best New Sporting Goods Product award
— Getting fired by AI on his birthday — and choosing the river instead
— Upstream Youth Foundation — bringing underprivileged kids to rivers for free
— The Olympic vision and what it would take to get there
This sport is real. The rivers are everywhere. The world just hasn't found it yet.
If this is your first time hearing about bungee riverboarding — follow on TikTok and Instagram. This summer is when everything changes. You'll want to say you were here first. 🤙
🔗 Learn more: EVENsurf.com
🌊 Support Upstream Youth: UpstreamYouth.org
📱 Follow EVEN Riverboards:
Instagram:
TikTok:
Facebook: EVEN Riverboards
X:
https://open.spotify.com/show/6XqTaBPAjoKJSgKtiaRBG7
https://podcasts.apple.com/us/podcast/adventure-sports-podcast/id972403908
https://www.youtube.com/watch?v=DjFjNbNOjNM
Ep. 1201: Bungee Riverboarding! A New Sport with Robert Geier
Discover the exciting sport of bungee riverboarding with Robert Guyer, a sport that combines river currents, bungee cords, and skateboarding tricks. Learn ab...
04/07/2026
People often ask me "Why is Riverboarding illegal on some
rivers?"
I tell them that I am old enough to remember when skateboarding was outlawed in many places and when snowboarding was outlawed at many ski resorts. Why was snowboarding and skateboarding outlawed? Here's what AI says is the real history behind both bans:
Skateboarding -
In the late 1970s and through the 1980s, cities across the U.S. began banning skateboarding on sidewalks, in parking lots, and in public spaces.
Youth = suspect. It was a youth-driven, countercultural activity with no institutional lobby and no organized sport structure to defend it.
Snowboarding -
Through most of the 1980s, the majority of ski resorts in North America banned snowboards outright. The reasons:
• Safety assumptions (largely unfounded). Resort operators assumed snowboarders were more dangerous to
other skiers — they sat down on runs, moved unpredictably, and weren't trained in "ski etiquette."
• Culture clash. Snowboarders were younger, louder, and associated with skateboarding and punk culture — not the affluent, established skiing demographic resorts catered to.
• No proof of legitimacy yet. Without competitions, governing bodies, or Olympic recognition, there was nothing to point to and say "this is a real sport." -FYI The first riverboarding contest was held during the Payette River Experience in 2010 and won by Mike Bloomquist.
The Pattern:
Both bans followed the same arc:
a new activity emerges, institutions don't understand it, culture clash drives prohibition, and then — once the activity proves it has staying power, economic value, and a safety record — the bans quietly disappear.
The legitimacy came first through culture, then through sport structure, then through institutional acceptance.
Riverboarding is earlier in that arc than either of those was when they faced their bans — which actually makes the comparison more powerful, not less.
We made a bumper sticker about it.
If you know, you know. 🤙
EVENsurf.com
04/06/2026
I asked Claude ai: How many ocean surf brands are there in the world? How many river surf brands are there in the world?
10:21 AM
Great question — let me look this up.
Searched the web
Searched the web
Here's the picture in full:
Ocean surf brands: There are hundreds worldwide. With hundreds of surf brands out there Surf Brands, the major ones alone number in the dozens — Quiksilver, Billabong, Rip Curl, O'Neill, Hurley, Vans, Volcom, Patagonia, RVCA and many more. When you count small indie brands, regional labels, and boutique surf companies the number runs into the thousands globally.
River surf brands: Essentially zero.
Why this matters for EVEN:
This is one of the most powerful things about your brand positioning. Oceans have had decades and thousands of brands building surf culture and supporting ocean causes and charities. Rivers have been completely ignored as a lifestyle brand and river supporting opportunity.
"Oceans have surf brands. Rivers have EVEN." isn't just a catchy line — it's literally true. You are not competing in a crowded market. You ARE the market. 🌊🤙