Magic Cycles (est. 1993) is a locally owned and operated, full service bicycle retailer and repair s
04/19/2025
Introducing the 2025 Nicasio 2! A steel framed gravel rig ready to explore out the door with a carbon fork, GRX groupset, and plenty of frame mounts to scratch that customization itch. And talk about that red 😳😮💨 All for $1699.00!
04/01/2025
Another about to get built up and sent out the door!
01/25/2025
Spring is coming slowly but surely … and just gave us an updated pricing list on Horsethief and Blackthorn models that’s just too low to post. Swing by the shop for details and let’s get you on a fresh rig for the season!
09/13/2024
dropped by today to show us his fully loaded RIG that he’s taking out to Colorado soon. Good luck on the ride Adrian!!
08/04/2024
It has been a pleasure serving the lovely folksof the for their stop in boonetown!! It never gets old how kind the two wheeled community is. Good luck to everyone out there today!
07/02/2024
We do bearing replacements and services! As July begins and we look back on the last month of dusty park laps, winding gravel roads and surprise afternoon showers, chances are those little wonders are screaming for a refresh. Treat your favorite two wheeled adventure buddy to a midsummer spa day!
06/18/2024
Join us Wednesday’s at 6 for a gravel ride! Expect a ride sub 25 miles, showcasing some superb nearby road textures.
06/13/2024
Fresh shipment just in time for
06/04/2024
LIMITED EDITION Marin Pioneer Trail!
With a sweet paint job, XCM fork, Acolyte 1x8 w/ clutch, Maxxis tires and hydraulic brakes this thing is ready to give you a taste of what the High Country has to offer! All this in a very affordable package. Come check them out.
05/02/2024
It’s a bike…
We have a Large, Medium and Small R-Kit Tallboy in the shop and on SALE!! If you think about the riding around Boonetown, it pretty much screams Tallboy. Efficient, light, and capable of tackling the worst of Pisgah. We’d love to get you on a bike you’ll cherish, so swing by and we can get you set up!
02/14/2024
It’s 5010 February!
Here at Magic were huge fans of this rig and struggle to keep em clean. Our shop manager Clay and tech Will both love their 5010s. You could say an every day valentine.
If you’re looking for an incredibly versatile but capable bike leaning toward the fun side of things the 5010 is certainly for you.
We have several complete models in stock and would love to make your custom builds come true!
________________full specs below________________
Clay’s 2020 5010 C V4
30 HD MX wheelset
Lyrik Ult
DB IL Coil
XT/SLX brakes and drivetrain
Assegai EXO+ / Highroller DD
35mm carbon bar
Transfer Factory seatpost
Contact pedals
Magic saddle
Knuckleduster grips
Will’s 2022 5010 C V5
Vault MX wheel set and Next bar/ cranks
Bomber Z1
SDLX Select +
Code brakes and GX drivetrain
Kryptotal F/R Enduro
Transfer Perf. Elite seatpost
Vault pedals
Special saddle
Longneck 2.1
#5010
12/19/2023
End of year sale! 30% off store wide! Lots of gift ideas and stocking stuffers here.
🚲 Bicycles🚲
🛠️ Accesories 🪖
🧦Apparel 🧤
We’re here 10-6 Mon-Sat
Closed 12/24-12/26
and 1/1
Happy holidays!
Magic Cycles opened in 1993 with the aim of expanding the cycling community in the High Country of Western North Carolina and it’s surrounding communities. While we always have our eyes both towards expansion and providing an excellent experience to our out of town visitors, the collective head and heart of the shop are anchored in Boone, NC. We pride ourselves in being the regions premier bicycle shop!
The staff of Magic Cycles are riders, first and foremost. We are focused on offering engaging and friendly service in the shop, inspiration on and off the bike, and stocking the products we believe in. We want to offer a quality experience to you because we expect the same; ultimately we want you to feel the same unbridled joy on the bicycle that we do, to experience the glory of the high country in full communion with it’s difficulties and rewards.
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |