Women Who Lead by Bloom

Women Who Lead by Bloom

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I help women to unlock their next level of leadership
Founder of Bloom | Workshops + leadership coaching for leaders + teams

Ruth Penfold is a former C-suite executive turned leadership coach, mentor, and yogi. Guiding women to lead with courage, truth, and deep self-trust. After years of performing worth instead of embodying it, Ruth rebuilt her life from the inside out. Her journey through corporate burnout, heartbreak, and reinvention became the foundation of her work: helping women remember their power and lead from

Photos from Women Who Lead by Bloom's post 07/20/2026

You think asking for a raise feels hard because you're worried they'll say no.

But that's not what's actually happening, darling.

Right now you're building another case. Gathering more evidence. Waiting for the right moment — after the restructure, after the fundraise, after budgets open.

And when you finally get in the room you hear yourself say "I know things are tight right now" before he's said a single word.

You're negotiating against yourself before the negotiation has even begun.

Not because you don't know your worth. Because somewhere in you is still terrified that asking for it will make you the problem.

Here's what I know after 25 years in leadership.

The problem isn't that you don't know how to ask.

It's that somewhere along the way your body learned that being easy, grateful and undemanding was safer than being the woman who asks for exactly what she wants.

So when the moment comes — your body tries to protect you.

It softens your voice.

It adds the disclaimer.

It fills the silence.

It turns a clear ask into a polite suggestion.

And you walk out of that room with the number you actually wanted still sitting in your chest.

Another script won't fix this, honey. Because this isn't a negotiation problem.

It's a body problem.

You don't need to become more valuable before you ask for more.

You need to stop abandoning the value that's already there.

This is the work we do inside Women Who Lead. Not a better business case. The decision. The number. The body that can hold it in the room without flinching.

Comment or DM me FREEDOM and I will help you get clear on your next step with my FREE AI Career Freedom Assessment. ❤️‍🔥

07/20/2026

Showing up for myself on the mat every morning is one of the most important things I do.

Some days that looks like a full practice. Some days it looks like lying on the floor giving myself a self massage for ten minutes.

But in this season — perimenopause, everything shifting, my body doing things I didn't sign up for — this mat time has become non-negotiable in a way it never was before.

It's the one thing that belongs entirely to me.
Before the emails. Before the calls. Before the day belongs to everyone else.

I'm not going to pretend I have it all figured out. I'm very much in the experiment of this season — what works, what doesn't, what my body actually needs now versus what it needed five years ago.

But showing up here every morning — no exceptions — is the thing that makes everything else possible.

If you're in perimenopause too and you've been figuring it out as you go — I see you. Hit reply or drop a comment. I'd love to know what's been working for you.

❤️‍🔥

07/19/2026

It's Sunday. It's 4pm. The dread just arrived like clockwork.

You're sitting there trying to enjoy what's left of your weekend and you can already feel Monday moving in.
Not because of one specific thing.

Just the weight of the whole performance starting over.

The version of you that has to be ON the second you log in. The emails you'll need to manage. The Slacks. The Teams messages. The meeting where you'll rehearse your comment the whole way through and still open with "this might be a silly question but."

Honey, I want your Sunday to feel like Sunday.
I want you to close your laptop on Friday and not carry work in your body for the next 48 hours.
That is not too much to ask.

Comment FREEDOM and I'll send you a free assessment that tells you exactly what's not working in your career right now — and what to do about it.

❤️‍🔥

07/19/2026

Every Sunday at four o'clock.
Without fail.

That low hum in your chest that builds until you are sitting at dinner with people you love and you are there but not really there.
You know the one.

Here is what I want to say about that dread that does not get said enough.
It is not a confidence problem.
It is a safety problem.

And most of us have been looking for safety in completely the wrong place — in whether the timing is right, whether the other person will react well, whether we have enough evidence yet to justify the ask.

This week's newsletter is about where safety actually lives.

(It is also about soda cans. Yes. Really.)

❤️‍🔥

Me on a delicious, drama free "SUNDAY" with my 'rents

Photos from Women Who Lead by Bloom's post 07/18/2026

If you're wondering how to get to know me — or whether working with me is right for you — here's probably the most honest answer.

Most women don't arrive here by accident.

They find me through a conversation, a piece of content, a podcast… a moment where something lands somewhere deeper than the mind.

And they think:
"Oh. She's saying the thing I've been feeling but couldn't quite name."

Then they stay for a while.
They read posts. They watch videos. They listen to the Women Who Lead podcast. They join the newsletter.

Not just to learn what I teach — but to feel how I see the world.

Because this work isn't just strategy.
It's philosophy. It's embodiment. It's a remembering.
It's about closing the gap between who you are and who you think you need to be to succeed.
It's about leadership that honours cyclicality. Emotional intelligence. Truth. Humanity.

Most of the women who find their way here are already brilliant.
They're capable. Thoughtful. Deeply aware.

And quietly tired of shrinking or over-adapting inside systems that were never designed for them.

They're not trying to become someone new.
They're ready to come home to themselves.

So if you're exploring whether we're aligned:
Stay awhile. Read. Listen. Notice what moves inside you.

And if you find yourself thinking, "Yes… this feels like home" — come closer.
Women Who Lead and my other work exist to support you stepping into leadership that feels true, powerful, embodied — and fully yours.

Not sure where to start? Take the Career Freedoms Assessment — a few quick questions to see where you're stuck and where your power already lives.
❤️‍🔥

07/17/2026

You think you’ve been in your exit strategy era because you haven’t found the right job yet.
But that’s not what’s keeping you stuck, my darling.

You want to walk into an interview knowing they need you — not hoping they’ll choose you.

You want real options. Not the kind you settle for.

You want to make the next move from power, not from exhaustion.

Right now you’re waiting for the right company to finally feel right.

Refreshing job boards and talking yourself out of applying.

Holding out for something that ticks enough boxes to feel safe.

Having had the same “I need to make a move” conversation with yourself for two years.
And every time you get close, something happens.

The role isn’t quite right. The timing isn’t perfect. The company doesn’t feel like the one.
So you wait. And another year passes.

Here’s what I’ve learned after 25 years in leadership.

The women who make the boldest moves don’t wait until they find the right company. They become the kind of woman that any company wants — and then they choose.

Right now you’re waiting for one of them to decide you’re worth it.

We want to flip that.

I want you to walk into any interview you go for and have them want to hire you — regardless of whether you want the job.

Maybe you’ve got one big role left in you. Maybe it’s something else entirely. We figure that out together — from a place of power, not panic.

Comment FREEDOM and I will help you get clear on your next step with my FREE AI Career Freedom Assessment.

❤️‍🔥

07/17/2026

You think you need more confidence to speak up in leadership meetings.

But confidence isn’t what’s making you water down what you actually say.

You want to say the thing you actually think — not the edited version.

You want to walk out of a meeting feeling like yourself.

You want to stop replaying what you should have said on the way home.

Right now you’re rehearsing your comment through the entire meeting before you say it.
Opening with “this might be a silly question but...”

Giving the full unfiltered version to your best friend afterwards and wondering why you couldn’t just say that in the room.

And the worst part? You knew exactly what you wanted to say.
But the moment you opened your mouth, something happened.

Your chest got tight. Your voice went slightly smaller. And what came out was the defanged version.

That is not a confidence problem.

It’s a nervous system problem. And no amount of preparation, self-awareness, or knowing your own patterns will change it — until you work at the level where it actually lives.

You don’t need to become more confident.
You need to stop leaving yourself behind in the rooms that count.

That’s exactly what we work on inside Women Who Lead. Not scripts. Not performance. The moment right before you speak — so that what comes out is actually what you meant.

Comment FREEDOM and I will help you get clear on your next step with my FREE AI Career Freedom Assessment.

❤️‍🔥

07/17/2026

You've been doing the job of the person above you for two years. Without the title. Without the pay. And somehow STILL wondering if you're ready.

You don't want another "you're absolutely on our radar" conversation.
You want the title that matches the work you've already been doing. You want to walk into that room knowing what you're worth — and walk out with it confirmed.

But instead...
You took on the restructure nobody else wanted, telling yourself this is the one that makes it undeniable.
You said yes to the officer-level project on a director-level salary.
You've had the "just be patient" conversation with your boss so many times you've started to believe it.

Meanwhile, someone with less context, less experience, and less across the detail just got the role you've been performing for two years.

You congratulated them warmly. And then didn't speak about it again.

Here's what I've learned after 25 years in leadership and coaching hundreds of senior women.

The women who get the promotion aren't always the most qualified women in the room. They're the women who stopped making themselves more affordable and started making themselves impossible to overlook.

Most women I work with think they have a visibility problem. They don't.
They have an Authenticity Gap.

The gap between the leader they know they are — and the version of themselves that still doesn't feel safe taking up that space without being invited.

No extra project closes that. No patience closes that. No new company closes that.
Because you'll arrive at the next role and do the same thing — prove yourself quietly, wait to be noticed, and wonder why it keeps happening.

That's exactly what we work on inside Women Who Lead. We don't help you build a stronger case for the promotion you deserve. We help you become the woman who stops waiting to be chosen — and starts deciding.
The title follows that decision.

Comment FREEDOM to get started.

❤️‍🔥

07/17/2026

This is what happens when women get in a room together and actually tell the truth.

One woman said it doesn't matter what costume you're wearing on the outside. We've all got the same heart. We're talking about the same things. Just packaged differently in different industries.

And isn't that everything, gang.

Another said she doesn't feel surrounded by enough ambitious women in her everyday life. And I felt that. Because when you are in a room full of women who are going for it, something unlocks. You give yourself permission you didn't even know you were waiting for.

That safety is not an accident. It is something we create together. And I genuinely believe that the more we create it, the more we get to become.

So lean into it, darling. Find your women. Get in the room. Tell the truth.

We need it ❤️‍🔥

07/16/2026

You want the offer letter with the number you named printed on it.

You want to say the number and stop talking — and let the silence be his problem.

You want your bank balance to finally reflect what everyone keeps telling you you’re worth.

But right now you’re:
- Waiting for the right moment to bring it up
- Telling yourself after the next successful quarter, after the restructure, after budgets open
- Accepting praise as a substitute for a pay rise
- Being the last person in the room who still doesn’t have what she deserves

You negotiated someone else’s raise last month.
You were brilliant at it.
Then you drove home in silence.

Because underearning is so ten years ago — and somehow here you still are.

Here’s what I’ve learned after 25 years in leadership.
The women who finally get paid what they’re worth don’t wait for the company to decide. They decide first. Not with a better argument. Not with more evidence. With a number, a date, and a line they’re willing to hold.

You are not asking for too much. You have been asking for too little, for too long. And it’s closer than you think.

That’s exactly what we work on inside Women Who Lead. The number. The conversation. The body that can hold it without flinching.

Comment FREEDOM and I’ll share a free ai tool to help you get clear on your next step.

❤️‍🔥

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