Spotted in Dairyland Futurity & Maturity

🖤✨ Platinum Sponsor Spotlight: Penny Equestrian✨🖤
Some brands are built from creativity.
Penny Equestrian was built from love.

The heart of this company began with Penny, a beloved mare who lived boldly, bravely, and without hesitation. After 26 years together, her passing at age 29 left a heartbreak that could have closed a chapter — but instead, it inspired a legacy.

Penny Equestrian carries forward the spirit Penny lived by: bold, curious, and full of heart, now shaped into a refined brand known for craftsmanship, intentional design, and timeless equestrian style. It’s not a reinvention — it’s a refinement. A story of growth, grace, and the enduring beauty of the equestrian life.

And the impact doesn’t stop at beautiful products.
Proceeds from Penny Equestrian support their nonprofit sanctuary here in WI, home to dogs, cats, chinchillas, pigs, goats, cows, sheep, chickens, ferrets, and of course, horses. Every purchase helps care for the animals who rely on them.

We are honored to welcome Penny Equestrian as a Platinum Sponsor of the 2026 Spotted in Dairyland Futurity & Maturity. Their generous donation of stunning class prizes means so much to our exhibitors and our event.

✨ Be sure to visit Penny Equestrian on Facebook and explore their website to see their beautiful work.

Penny Equestrian - Make your barn aisle feel like a Catwalk Gorgeous, unique equine Dressage, Jumper, & Pony Pads, Browbands, Horse Boots, as well as Rider Polos and other wear. Custom batch bold styles and prints that are sure to wow for horse and rider.

Missed the first cutoff? Don’t sweat it! ⏰
You’ve still got time to enter the Spotted In Dairyland Futurity & Maturity.

Next registration deadline: July 24 — and no entries will be taken at the show, so get yours in now!

Join us for this brand new WI based Futurity & Maturity with guaranteed cash, prizes, and a great time in the ring.🥳

Enter here:

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Exhibitors, this is it — early‑bird rates end at midnight.⏰
Be sure to get your entries in today to take advantage of discounted pricing.
Entry Form ➡️ https://forms.cloud.microsoft/r/H0x6Yyx0H8

Have you registered yet? Add it to your weekend must‑do list!
The Spotted In Dairyland Futurity & Maturity is coming fast, and last day of early‑bird pricing is June 1st.
Secure your classes and be part of our inaugural year! (Link below)

forms.cloud.microsoft

💫Silver Sponsor Spotlight: ARENA Trailer Sales💫
We’re excited to welcome Arena Trailer Sales, the #1 trailer dealership in the Midwest, as a proud Silver Sponsor of the Spotted In Dairyland Futurity & Maturity!

Arena Trailer Sales carries top brands like 4-Star, Cimarron, Lakota, SMC, and more — along with a strong lineup of high‑quality pre‑owned trailers. Whether you’re shopping an in‑stock unit or dreaming up a custom build, their team is with you through the entire process. Their motto says it best: “IF YOU CAN DREAM IT, WE CAN BUILD IT!” They work hard to get you the best trailer at the best price.

Visit them in Cannon Falls, MN, right off Hwy 52 at Exit 100, or explore inventory at www.arenatrailers.com

Don’t forget — Futurity & Maturity Class Registration is OPEN!
Now through June 1 at 11:59 PM, entries are $50 per class.
From June 2–July 24, prices increase to $75 per class.

Reminder: There is no registration at the show.
We’re thrilled to launch our brand‑new Futurity & Maturity program and can’t wait to have you join us!

Registration Link ⬇️⬇️

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🌟Thank you to our Gold Level Sponsors!🌟

⭐ Class Sponsor Spotlight: Julie Stiernagle ⭐

We’re excited to recognize Julie Stiernagle as the Class Sponsor of the Jr. Western Pleasure at this year’s Spotted in Dairyland Futurity & Maturity. Her support helps us continue building a strong, welcoming program for exhibitors in our inaugural year. Thank you, Julie, for your generous partnership and commitment to our growing event!

Send a message to learn more