Alpha Bicycle Company

Come on in, say your goodbyes and take home any bits of inventory, tools, fixtures, etc.

Hours are 10am-5pm.

March brings our last month of business after Alpha’s nearly 50 years of operation in the DTC.

Thanks to everyone for making our liquidation a success. It’s time to sell it off to the walls and finish strong.

We’ll be posting updates all month long!

Happy New Year! It’s January which means another round of markdowns!

EVERYTHING IN STOCK AT LEAST 40% OFF

Bikes 40% OFF
Helmets and Clothing 60-80% OFF
All Parts and Accessories 40-60% OFF

December markdowns are here!

All Bikes AT LEAST 30% OFF
All Parts 30-50% OFF
All Helmets, Clothing and Accessories 50-80% OFF!

With the holidays here, discounts that haven’t been seen in years and a good selection of bikes, we expect that the store will be pretty cleaned out by months end. Don’t wait!

52cm MOOTS ROUTT 45
GRX 810 Di2 build
Enve 45 wheelset
Was 10,700 now 20% off

It’s November! That means the next round of markdowns in our “Long Goodbye” SALE!

Bikes, Parts, Helmets, EVERYTHING 20-70% OFF!

*all sales final, in stock only

Fall is in the air!

That means shorter days and beautiful riding weather.

Enjoy the long weekend. See you next week!

It’s been a while since I’ve been here, so take a minute and give it a read.

A decade ago we sold A LOT of really cool custom built hardtails and rigid mtn bikes. Many we don’t see come through the shop anymore.

Recently a friend dropped me note saying that he got back on his 10 year old MootoX YBB for the first time in years as he has some other amazing (and more current) rides. His message mentioned how fun and fast it was and that he had missed that feeling.

At the same time, I recently sold my Revel Ranger to a well deserving junior. I wasn’t getting enough mtb time in this summer, he needed a bad ass race bike and I had already gotten plenty of riding on it to speak intelligently about my experiences with it. While I wait on a new ride, I was mtn bike-less. Kinda. I had my 2010 MootoX in pieces that I hadn’t looked at in years. It had been hung up in favor of full suspension, slacker geometry, carbon fiber super bikes.

I was looking for something to re-stoke the fire. My days of riding this bike on some epic all day excursions, pre work hot laps with and endurance races around the Western US were some of my happiest memories on the bike.

So, I rebuilt it the other day. A lot of old parts, a few newer ones off the Revel, and a one off wheelset that made it uniquely mine. Beautifully welded by Matty P, it’s now rigid again, singlespeed, with an almost 72 degree head angle, quick release wheels and no dropper. But golly I smiled a lot!

The moral of the story: Remember those expertly crafted bikes that haven’t seen the sunshine lately. With a tiny bit of maintenance, you’ll remember why you loved them. They still have their place. -AR

BIKE SALE Part 2! All City Mr Pink. Super smooth Columbus steel frame. SRAM Rival drivetrain.
Reg. $2200 SALE $1200!!!!