Curves

Day 2 focused on turning marketing into real momentum.

From simplifying digital strategies to understanding how promotions impact KPIs, club leaders explored the journey.

Sessions featured insights from Kim McQueen, alongside experiences shared by franchise owners like Christal Sperling and regional leadership from Glenda Johnston.

Because when marketing connects with people, growth follows.

Day 1 at Club Camp began with one powerful focus: clarity.

Led by Kim McQueen, President & CEO of Curves North America, Australia, and New Zealand, franchise leaders explored where their clubs stand today and what the future could look like.

Through scorecards, growth targets, and open conversations, each club began building a clearer vision for the path ahead.

Because when numbers create clarity, leaders gain the confidence to grow.

The journey to Club Camp begins. ✨

From traveling to Palm Cove to setting up every detail behind the scenes, preparation is already underway for five days of connection, learning, and growth.

Merchandise unpacked, the hall prepared, and the beautiful surroundings of Palm Cove ready to welcome the Curves community.

Tomorrow, the learning begins.

Kim thought the hardest part was opening the doors…
Turns out, that was just the beginning.

Before her Curves grand opening, she was doing everything, demolition, painting, hiring staff, training, and nonstop marketing. Her appointment book was completely full.

But on the first day, her mentor said something that changed the way she saw business forever:

“Who owns the club?”

That moment became her biggest lesson as a business owner.
And by the end of the first week… she had already signed 101 members.

Watch how it all happened. 💜

She left a high-paying job she had already mastered… and immediately started questioning her decision.

“Did I just make the biggest mistake of my life?”

That night, Kim asked for a sign that she had made the right choice.

The very next morning, something unexpected happened inside the club… and it made her burst into tears.

Watch the moment that changed everything. 💜

“We were so excited… until the first day ended.”

When Kim first attended Club Camp training, she thought it would simply teach her how to run a Curves club.

But by the end of day one, reality hit.
Scripts to memorize. Systems to learn. Tests to pass in just five days.

It felt overwhelming — like being back in college and studying all night.

So what made her push through… and why does she call Club Camp a liberating experience?

Watch the full story. 💜

Kim McQueen, President & CEO of Curves North America, Australia, and New Zealand, didn’t start her journey in the corporate office.

Her story began as a Curves franchise owner, going through Club Camp training, learning the system, and preparing to open her very first club. Like many new owners, the experience was exciting, overwhelming, and filled with big decisions.

During opening week, something unexpected happened that confirmed everything.

Watch the video to hear the moment that changed her journey. 💜

Carry your essentials the Curves way. ✨

The Curves Tote Bag keeps everything you need in one place, from your workout gear to your daily must-haves.
Pair it with the Curves Jewelry Pouch, perfect for keeping your accessories safe while you move.

Simple. Stylish. Ready for every workout day.

Get yours at the club and let’s hit the circuit today. 💜

Lemon + Mint 🍋🌿

Simple. Refreshing. Powerful.

One of the tropical blends inside our downloadable Elixir Recipe Book.

Want the full recipe (plus more hydration ideas)?
Comment ELIXIR below and we’ll send you the link. 💜

Hydration is your survival strategy!

Happy International Women’s Day from Curves! 💜

Today we celebrate the strength, resilience, and confidence of women everywhere. Together, we lift each other up and become stronger every day.