Kaitlyn Kessler

I started in the online business space backed into a corner. There was a lot “wrong” in my life when I signed my first design client back in 2015.

I don’t talk about this enough, but starting my first company was an escape route that I didn’t fully realize I was building (thanks intuition!) and then when I needed it, praise be, she was there.

Something I learned in that experience was that I was comfortable waiting…

Waiting for it to get better.

In my specific case waiting for the relationship to get better, the job to get better, the town to get better, the life I had created to get better…

And it wasn’t. If anything it was getting *worse*. 😅

I snapped. I stopped waiting.

I started being different, doing different, thinking different.

I stopped playing reactionary and started being proactive. I stopped playing defense only and started playing offense. I stopped waiting for my life to change and I decided to change my life.

I put in the two weeks notice. I broke off the unhealthy relationship. I called my parents in tears and over thanksgiving weekend in the pouring rain we moved my stuff out. And two weeks later I was in Charleston, full time in my business, and not looking back.

Now I’m a powerful CEO, in a healthy successful relationship, own a freaking home, do work that lights me up, feel delight and joy and ease daily, and gosh… so much more. Everything changed because I changed. I stopped waiting.

What if you stopped waiting?

The real secret to success that doesn’t suck, y’all.

You thought *just* the money was going to make you feel *the thing*

(Better, prettier, more in control, whole, loved, etc.)

Turns out money is just money

AND IT’S GREAT—don’t get me wrong.

But that whole ‘money doesn’t buy happiness’ thing? Yeah, rich people who are unhappy say that and they say that because they made a lot of money and turns out they’re still not happy. Guess what the problem was? There was *no* emphasis on actually feeling happy anywhere in that journey.

So here’s what I’m offering you:

The thing you think money will bring you?

Prioritize that now.

Money feels DELIGHTFUL for me because I prioritize DELIGHT every day.
Money feels MAGICAL for me because I prioritize MAGIC every day.
Money feels EASE FILLED for me because I prioritize EASE every day.

That doesn’t mean there’s not like stuff I do to make money, I mean, hi duh.

Go watch my stories, 99% chance I’m selling something there. Probably multiple things.

But I’m doing that with delight and magic and ease at the forefront because that’s how I WANT IT TO FEEL. The whole time. Always. No matter what.

So here’s the question: How do you want it to feel? What are you doing to prioritize that?

If your motivation for that $100k launch or $30k month or whatever it is you’re working towards is rooted in “this will make me feel better” but in the process of creating that result you pay absolutely no attention to…

🛑 How you feel
🛑 What feels good
🛑 What doesn’t feel good
🛑 The human doing the things

Well, you might hit the goal (cool!)

…. But you probably won’t feel better. 🫠

In fact, I’m willing to bet that as an overachiever who’s dedicated her life (unintentionally) to doing the most and doing it RIGHT—

You might feel WORSE. 😅

Because it didn’t work! And logic says that it must mean you did something wrong. 🥹

Wait. Pause. Take a breath.

It’s okay. You’re okay. You didn’t do anything wrong. You are so, so, so good at the doing. And a part of you is feeling really called into explore the other part of that equation: the being. ✨

That desire to FEEL BETTER isn’t silly or pointless or after thought. It’s a desire worth being honored.

And you can still achieve the things you desire while actually getting to feel better! It’s not one or the other! 🤩

This is the work my high level clients are stepping into daily. You know the steps, you know how to work, you know the doing—it’s time to harness the power of being.

DM me to get started.

As it currently stands, I am a better baker than Will. 👩‍🍳

Will is an AMAZING cook—he’s creative, in flow, salt bae-ing it up.

I, on the other hand, like rules and like measuring and weighing and getting it right. (As you know, I am working on my perfectionism through the lens of baking)

BUT…

Recently I had a “SEE!!!!” moment. Will was baking and he, you know, can just ‘tell’ how much a tablespoon is (as chefs do). Anyway, it wasn’t quite… turning out right. I didn’t get cocky. I was a perfectly sweet partner (lol SURE JAN). I watched as he determined that the consistency of the dough wasn’t right.

Then—to my complete shock and horror—he started improvising.

Adding a little of this, a little of that, and into the oven she goes…

And it turned out.

Hmph. 😒

I mean, it was fine. It wasn’t the best thing ever—but it worked.

It made me think of band-aid solutions. 🩹

And where else those show up…

Read through the above for a 🤯 moment + question. 👆🏻

Share/save if this helped you and don’t forget to join us for Shift Your Sh*t September (link in bio!)

I’ve got a powerful question that will absolutely help you find more alignment (and do less) 👆🏻

Xo, your projector friend who really loves doing things the simple and ease-filled way. 🖤

PS: Save + Share if you found this helpful 🙏

I’ve had those *moments* of clarity or breakthrough before. I’ve experienced that rapid shift, huge up-level, quantum style growth before…

And guess what?

It only *looked* incredibly quick from the outside looking in.

Behind the scenes?
✨ Daily commitment and recommitment.
✨ Processing lots of doubt and fear and worry.
✨ Tons of Voxer messages of verbally processing.
✨ Deciding and trying on the energy repeatedly.
✨ Feeling it and all the crap that came with it.
✨ Leaning on support to remind me of my power.
✨ And recommitting…. And recommitting…

Don’t get me wrong—things can move fast.

… But not if you’re in the energy of “I’m only doing X so that you can get Y fast.”

Nah. 😬

Things move fast when you step into it, feel it, normalize it, and operate from it. (“It” being the thing you desire). And that requires practice and commitment. That requires intentionality and devotion. That requires awareness and choice.

And if you can learn how to fall in love with that? You’re—literally—unstoppable.

That is what Shift Your Sh*t September is all about. ⚡️🔥

It’s not magic, it’s not woo, it’s not law of attention, it’s not good vibes only, and it’s definitely not fluff.

It’s falling in love with the process. It’s learning to enjoy it all. It’s becoming. It’s being.

And it’s FREE 🤯

Sign up with the link in bio ✨

Have you ever gone on a date with someone you didn’t really know and about like 5 minutes into it you’re like, “obviously, no”?

I have. 🙋🏻‍♀️

And honestly, I’m grateful for it. I’d rather be like…

“Thanks for half a drink, but clearly we are NOT soulmates so I’m gonna just…*moonwalks out of the bar*” 👟

That’s my approach to this whole marketing thing in general.

I’d rather you see that we’re not soulmates before we’re like getting engaged, taking pics in a flower field, planning our wedding, all that. 👰🏻‍♀️

That gives me more space, time, energy for the soulmate clients who do want to keep this thing goin’ and see where the night takes us. ✨

Omg let me stop with the dating metaphor. But you see my point, right?

The reason marketing and selling feels so flippin’ gross for people is because we’ve been taught that it needs to be this gross, slimy, manipulative, get-the-sale thing. It can be! But it doesn’t HAVE to be.

What if instead it was more like,

Hi, I’m into some woo sh*t, going to butcher movie/TV quotes, will help you see yourself and love yourself and build a business that way, and also kind of think my cat and I have lived many lifetimes together. Is that cool? Cool.

Not cool? Also cool! I hope you find the perfect, most amazing coach for you. I really, truly do. 💗

Wouldn’t that feel more fun? More ease-filled?

Last week we talked a little about sales on our EASE Mastermind call.

It made me reminisce about things I’ve had sales coaches tell me…

🤢 That I have to ‘say big numbers’ while talking to a prospect (to normalize the price I would pitch).

🤢 Or I have to create custom packages on the spot and not let someone hang up without payment.

🤢 Or that I have to lean more heavily into the pain point pressure to get someone hungry for my offer.

And so many more honestly gross bullsh*t rules.

Luckily, I’ve never been good at listening to the rules. 😈

Especially if I think the rules are stupid + wrong 🙃

Now, as a kid that might’ve gotten me into trouble...

(Hello, it’s me a 6/2 projector with a defined throat and heart 😅)

But as a business owner? Honestly one of the best dang skills you can have.

You’ve already learned the rules. You get it.

Now it’s time to trust yourself enough to say ‘okay, f*ck like 90% of that, I hate that’…

And DECIDE to do it your way. ✨

What’s a rule you’re following that you’re ready to burn to the freaking ground? 🔥

What if you let that old, stupid rule go?
What if you decided to write your own rules?
What if you trusted yourself to do it your way?

That’s how you create a business that works for you and *actually* feels good. That’s what we’re doing inside the EASE Mastermind.

Click the link in my bio to join us today.




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I talk about this idea of ‘willing to let it be ease-filled’ with my clients a lot.

It’s a strange phenomenon to both desire something to feel lighter, easier, more fun…

And consistently choose to overcomplicate and make things harder. 🤭

Most of the time, the root of this choice is a secret, deep-rooted fear of…

Well, what if it’s too simple? Too ease-filled? Too fun?

What will people think?

Won’t they judge me?

Won’t they think I’m doing something bad or wrong?

Aren’t things supposed to be EARNED or WORKED HARD for?

These are all stories I’ve had to do a lot of work around too, so I can spot them pretty easily in others. 😅

There’s a few angles to explore within this conversation (and I talk about them this week on the podcast).

First, choosing ease doesn’t mean there’s never a hurdle to overcome.

It means you are more equipped to navigate that hurdle and not be completely derailed by it. 🙃

Second, this idea of our worth being determined by our work is rooted in white supremacy, oppression, and the patriarchy.

Personally, I’m not interested in perpetuating those ideas in my own life or anyone else’s. 👀

So here’s my message for you today, from my journal to your eyeballs…

Trust your desires. ✨

They are meant to guide you.

I talk about this more on the podcast this week, there’s links up in my stories right now or you can search ‘effortless’ wherever you stream podcasts to listen. DM me your thoughts after you listen! 🖤

PS: The EASE Mastermind is open for enrollment. Head to the link in bio to learn more and apply today!

In this online space it’s easy to get caught up in other people’s magic.

I’m guilty of this…

✨ Loving how so-and-so does something.
✨ Loving how she shows up boldly.
✨ Loving how they interpret information.
✨ Loving how so-and-so is so funny on Reels.
✨ Loving how she holds community so well.

The time spent fixating on other people’s magic pulls us away from recognizing our own.

Something that having both a coach and a mentor has helped me with is recognizing my own magic.

🪞They both provide mirrors to me,
🪞Show me things I can’t see for myself,
🪞And help me recognize that I have magic, too.

It’s those relationships I am so grateful for. 🖤

It can be really hard to recognize ourselves,
Let alone actually own it and say… this is what makes me great.

For me, I’ve only really been able to find that in relationship with others.

(I used to think that was a flaw, but now I realize it’s one of my core beliefs—we NEED each other.)

In just the past day I’ve had 3 clients/former clients refer to me as magic…

And while part of me wants to write it off, laugh, and deflect—

Another part of me says, “No. You ARE magic. Claim it.”

So here’s my message to you—you ARE magic. Claim it. ✨

If you’re ready to claim it, will you share this?

File This Under: Harsh But Helpful Truths 🫠

There’s no *secret hack* here besides being really honest with yourself.

I mean…

Block and mute and unfollow if you gotta.
Put timers and parental controls on if you gotta.
Check in daily with your coach if you gotta.

Those things? Yeah I’ve had to do them. How do you think I learned all this?! 😅

Boundaries are key in so many aspects of business, but perhaps the most important ones to honor are the ones you create with and for yourself.

Treat yourself well. Best business growth hack I’ve ever seen. 🥂

What’s a personal boundary you’re going to hold? I’d love to hear 👇🏻