Ebb N Flow Outdoors

Every new fishing product seems to be:

“Revolutionary.”

“Game-changing.”

“Disruptive.”

Most aren’t.

And they probably don’t need to be.

A product can earn its place simply by solving one problem better.

A better keeper.

A better hook position.

A missing size.

A simpler way to rig something anglers already use.

That is still innovation.

The customer does not care how impressive the invention sounds.

They care whether it works.

THE BUSINESS OF FISHING
CAST NO. 6

STOP CHASING “REVOLUTIONARY”

Sometimes useful is more than enough.

Read the full cast through the link in our bio.

— Dave Erdly
Founder, Ebb N Flow Outdoors

Most fishing companies start with passion.

You love fishing. You see a problem. You think you can build something better.

That passion will carry you through a lot.

Unfortunately, your manufacturer still wants money.

So does UPS.

So does your ad platform.

And inventory has a nasty habit of needing to be replaced right after you finally sell it.

One of the biggest lessons I’ve learned is that revenue and cash are not the same thing.

Selling more can actually create MORE pressure when you need inventory, advertising, packaging, tooling, and new product development all at once.

Passion gets the business started.

Eventually, the numbers have to keep it alive.

THE BUSINESS OF FISHING
CAST NO. 5

PASSION DOESN’T PAY INVOICES

Read the full cast through the link in our bio.

— Dave Erdly
Founder, Ebb N Flow Outdoors

1/8 oz Upgrade Hover Hook… anyone ready? 👀

Product testing is complete, and the newest size is officially ready to join the lineup.

The 1/8 oz Upgrade Hover Hook features a 3/0 2X black nickel hook and rounds out the full 3/0 assortment:

1/16 oz • 3/32 oz • 1/8 oz

That gives you three different fall rates and more control over depth, speed, and presentation without changing the basic rig.

And a little bonus we found during testing: the 1/8 oz absolutely works with paddle tails too.

More weight. More versatility. Same Upgrade Hover concept.

Who’s ready for the 1/8?

Another sick video and some awesome testimony of our new Upgrade A.T.V. Weedless swing jighead.

5 BEST August Bass Baits for Kayak Anglers (Stained Water Tactics) We're going deep on the top 5 baits I'm throwing in August for kaya...

Not every fishing company is built the same way.

Some invent products from the ground up.

Some are exceptional brand builders who identify good products, improve the presentation, and create trust around them.

Others add a logo to an existing item and hope that is enough.

There is nothing wrong with different business models.

The problem is pretending they all create the same value.

Cast No. 3 of The Business of Fishing:

We Aren’t All Manufacturers…Some of Us Are Just Better Marketers

Read the full cast through the link in our bio.

— Dave Erdly
Founder, Ebb N Flow Outdoors

🎣 Santee Cooper Bass = Dialed In.

This combo has been putting in serious work:

✅ 7’ Trika Spinning Rod
✅ 10 lb Beyond Braid Hi-Vis
✅ 12 lb Beyond Braid Fluorocarbon Leader
✅ Ebb N Flow Upgrade A.T.V. Hover Hook
✅ Speed Worm

Light line. Natural fall. Weedless presentation. Big bites.

If you’re overlooking finesse fishing on Santee Cooper, you might be leaving your best fish behind.

What finesse bait are you throwing when the bite gets tough?

More Alabama action. Solid outings guys

Washington charter getting er done. Look at that upgrade jighead, gone

That's how you know they are hungry!