10/07/2026
🐎 THE BRONCO FILSON IS COMING TO JESSE BROWN’S! 🧥
Two iconic American brands are coming together.
C.C. Filson Co. — 1897
Ford Bronco — 1966
Now they’re teaming up for the 2027 Bronco Filson, featuring premium Filson canvas, Mackinaw wool, and bridle leather.
And you can see it IN PERSON at Jesse Brown’s!
📅 Saturday, October 10, 2026
⏰ 10 AM–4 PM
📍 Jesse Brown’s Outdoors – SouthPark
🐎 What’s Happening
10 AM — Event Opens
Check out the Bronco and Filson gear displays.
11:30 AM — Welcome & Introduction
Learn more about the collaboration between Ford and Filson.
12 PM — Filson Brand & Gear Presentation
Get an inside look at Filson, the gear, and the new collaboration.
1–3:30 PM — Open House
Meet the Ford, Filson, and Jesse Brown’s teams. Ask questions, take photos, and check out the Bronco up close.
3:30 PM — Final Questions & Closing Remarks
4 PM — Event Concludes
🥾 Bonus: A guided 4-mile SouthPark hike kicks off at 9 AM. The hike runs about 2¼ hours and will explore the past, present, and future of our corner of Charlotte.
🎙️ Want to hear more before the event?
Filson’s Kristen Becerra recently joined Bill Bartee on the Carolina Outdoors Podcast to talk about the Bronco Filson collaboration.
🎧 Listen here: https://omny.fm/shows/carolina-outdoors-podcast-1/carolina-outdoors-october-3-2026
Come see what happens when Filson meets Bronco.
We’ll see you Saturday! 🤙