East Ridge Bicycles

Great time with the awesome folk from the Chattanooga Tri Club at the new and impressive Lookouts stadium. These were late innings and only a sample of all the members that enjoyed the social time.

We will be closing at 5 p.m. on Monday, May 25th in honor of Memorial Day.

Hope you all have a great weekend!

We've been boosting up the nutrition selection for the start of the spring/summer season and are happy to introduce Trail Butter to our line-up.

Trail Butter is an all-natural tasty fuel to keep you going.

It's available in 3 flavors and 2 package sizes: 1.15 oz. "Lil Squeeze" and 4.5 oz. 6-serving "Big Squeeze."

Stop by the shop for a free sample while supplies last!

https://www.trailbutter.com/

Do you keep buying saddles only to find they don't fit quite right?

Did you know we have a Saddle Demo Program?

We have over $5000 in demo saddles that you can try before you buy.

Stop by the shop for all of the details!

East Ridge Bicycles would like to wish you all a very Happy Easter!

The shop will be closed on Easter Sunday

We hope you all have a wonderful weekend!

Now that the sun is beginning to show up for spring, we're ready with a bunch of new Tifosi Optics sunglasses. Come check out the new models like the Moab XC and the Thrive. We've got lots of color combinations!

Checking out new bike stuff at the Las Vegas bike show.

May 9th Scenic City Cyclo Chattanooga Tn

After many wonderful years, Gran Fondo Hincapie Chattanooga will no longer be taking place. While we say goodbye to that chapter, we’re thrilled to continue the spring cycling tradition in a new and exciting way.

We’re proud to introduce Scenic City Cyclo, happening May 9 in Chattanooga, Tennessee.

This ride carries forward the spirit of a premier spring cycling event in the region — scenic routes, challenging miles, and a welcoming cycling community — all set against the beautiful backdrop of Chattanooga.

Even better, the team behind the scenes will feel familiar. Pedal Productions, who served as Technical Director for Gran Fondo Hincapie Chattanooga for the past seven years, is continuing their leadership and expertise to ensure a first-class experience. Their commitment keeps the long-standing springtime Tennessee cycling tradition alive and rolling.

This year, Scenic City Cyclo is also proud to support an important local institution: the Bessie Smith Cultural Center. Proceeds from the event will help support the Center’s cultural, educational, and historical programs that enrich the Chattanooga community.

👉 Learn more and register at:

Scenic City Cyclo The Scenic City Cyclo is on Saturday May 9, 2026. It includes the following events: Scenic City Cylco 120K and Scenic City Cyclo 90K.

Parents!
We’ve got a great event coming to town on April 11th! Little Hammies is an organization that puts on a series of children’s bike races around the country! This is a fantastic opportunity to get your kids excited about riding bikes in a fun, competitive, and safe environment! Registration is open for children 12 and under now!