09/08/2026
Proud to see Sommer Sports President Fred Sommer joining Lake-Sumter State College’s BASL Speaker Series to share real-world insights on marketing, storytelling, and building a brand through more than four decades in the endurance sports industry.
🎤💼 BASL Speaker Series | Fall 2026 – Speaker #1 💚💙
Ready to sharpen your marketing mindset? Join us for “Leading Today’s Marketing Efforts: Strategy, Influence and Real-World Impact.”
Hear from three accomplished business leaders and gain insights into how strategy, influence, storytelling, and real-world experience shape today’s marketing efforts.
RSVP today and save your spot: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=ECVrR0AjR0q7OIC8LQ1O33b1m8VkItFKjT-xXcBTlpVUQU9RQTRORVYxOVkzTlM1QVFHWkpVVDBTWi4u
✨ Featured Speakers:
📚 Beth Merrick — Owner of Sunshine Book Co., a local independent bookstore in historic downtown Clermont and former Walt Disney Company leader.
📺 J Brian Miles — Owner of South Lake TV and West Orange TV, local media and broadcast networks serving Central Florida communities.
🏃 Fred Sommer — President of Sommer Sports, a Florida-based endurance sports event management company.
Whether you're a marketing professional, business leader, entrepreneur, or simply interested in learning from industry experts, come be part of the conversation!