Sweet Memories Sales LLC

09/12/2026

You can find us at Fireman’s park!!

🌭🎉 TODAY IS THE DAY!!! 🎉🌭

The 66th Annual Wiener & Kraut Day is HERE, Waterloo!!! ❤️🌭

We’ve been working hard to make this an incredible day, and now it’s time to come out, have some fun, and celebrate one of Waterloo’s favorite traditions!

🌭 70+ VENDORS throughout the event
🎉 PARADE AT 3:00 PM
👑 Find out who will be crowned the 2026 Wiener & Kraut King & Queen! 1:00 PM
🏰 FREE KIDS ZONE with bouncy houses, games & prizes!
🎶 LIVE BANDS IN THE PARK
🏐 VOLLEYBALL
🚚 FOOD TRUCKS & GREAT FOOD
🛍️ Shopping, activities & entertainment throughout the city
👥 5,000+ PEOPLE expected throughout Waterloo!

And that’s just the beginning!!!

Whether you come for the hot dogs, the shopping, the parade, the music, the kids activities, or just to spend the day with friends and family — YOU DON’T WANT TO MISS THIS!

🌭❤️ 66 YEARS OF TRADITION. ONE BIG DAY IN WATERLOO. LET’S MAKE IT A GREAT ONE! ❤️🌭

📍 Waterloo, Wisconsin
📅 Saturday, September 12
⏰ Festivities begin at 10:00 AM

SEE YOU AT WIENER & KRAUT DAY!!! 🎉🌭👑

09/08/2026

🍦🚗 COOL CARS + COLD ICE CREAM = A CAN’T-MISS STOP! 🚗🍦
Swing by, grab a cone, and check out the fantastic rides! Bring your friends, bring the family, and come see them for yourself! 😎

One more cruise night for the season. Tomorrow night 5pm Albion Park. See you there!

08/10/2026

Fingers crossed the weather cooperates for Wednesday!🤞🍦🤞

07/28/2026

Just like that, we’re down to the final three Hot Rod Tuesdays of the 2026 season! See you there! 🍦🍦🍦

PLEASE NO BURNOUTS LEAVING THE SHOW!

Tonight The Incorruptibles will start playing at 5. Jon Jauch Media will be here documenting the show, also the great Richie Jaeschke will be photographing the event. The Dodge County Sheriff's Office Recreation Patrol is scheduled to be here to answer all your law enforcement questions. Sweet Memories Sales LLC will be here with the ice cream trailer, and Dodgeland FFA Supporters and Alumni is serving food until it’s gone.

We’re planning on a big crowd, and we’ll be parking tight tonight.

PLEASE NO BURNOUTS WHEN LEAVING THE SHOW!

07/05/2026

Craving something sweet? We got you covered! Stop by the ice cream trailer and grab a scoop of your favorite deliciousness! 🍦❤️🤍💙🍦

07/02/2026

Beat the heat tomorrow at the Fox Lake Pool and enjoy a FREE scoop of ice cream, sponsored by Buchda LLC—while supplies last! ❤️🤍💙

05/29/2026

The 2026 Summer Concert Series is firing up for another great year! Each concert takes place at Fireman's Park from 6-8pm (rain location inside the Pavilion).
- June 17: Riverboat Rascals
- July 15: Ian Gould
- August 12: Mark Croft Trio

05/13/2026

First cruise night is tomorrow Albion Park, Edgerton. Best car show burgers in the neighborhood. Be There!!!

04/29/2026

Only 2 more Wednesday's to go! Until the first cruise night of the season!!!!!

04/29/2026

ONE WEEK FROM TODAY!!!

3 On The Tree is kicking our season off May 5. These guys just don’t play music, they put on a show! Food by the Beaver Dam Sno kats, and Sweet Memories Sales LLC will be back with the ice cream trailer.
Also, at 6pm, back by popular demand, we are having a 21 second engine rev to remember those who have passed.
We are looking forward to seeing everyone again!