12/22/2025
Net it! First cast catch on a Switchblade Lure!
SwitchBlade Lure
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A fishing lure that can change colors and patterns without having to cut the line and retie. Save time and money and spend more time fishing!
Check out our Kickstarter campaign and help us get our first order off the ground!
11/12/2025
Introducing the new Switchblade lure!
It’s patented switch plate system lets you swap colors instantly, matching what the trophies are chasing without retying.
Switch the Plate. Change the Game.
11/12/2025
Introducing the new Switchblade lure!
02/26/2021
Nice article from Ben at New Atlas!
Modular magnetic fishing lure features swappable colored plates A big part of recreational fishing involves switching from one lure to another, if the fish aren't biting. The Switchblade Fishing Lure is designed to simplify that process, with one central lure body that accepts interchangeable plates.
02/25/2021
The prototyping process. Working out the balance between magnet strength and ease of use
02/25/2021
Devils in the details with the industrial design
02/25/2021
Adding the bat tail to our removable plates ensured a solid contact point for switching out designs
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192 Brandywyne Terrace
Costa Mesa, CA
92627