Krav Maga Alliance

09/18/2026

Great martial arts schools are built on more than great instruction. They also need strong marketing, sales, community, and leadership.

This fall, the Krav Maga Alliance is bringing an exciting lineup of live business and marketing webinars to KMA Connect:

• September 29 — Chris Perilli: Direct mail and steady neighborhood growth

• October 6 — Paul Reavlin: Solving the top three challenges in selling merchandise

• October 15 — Sarah Whitman: Building a social media brand for your gym

• October 29 — Cris Rodriguez: Turning inquiries into students

Each webinar begins at 9 AM PST and is available exclusively to KMA affiliates through KMA Connect.

If you’re serious about building a stronger martial arts school, this is a series you won’t want to miss.

Learn more about the Krav Maga Alliance at www.kravmagaalliance.com.

09/17/2026

A room full of experienced instructors still starts the same way: listen, study, ask questions, and get back to work.

The smallest correction can change the safety, efficiency, or reliability of a technique.

That is why continuing education matters. Standards are maintained through attention to detail.

09/17/2026

Daily Lesson Plans are now available on KMA Connect!

Need help planning tonight’s classes?

Looking for fresh drills, new coaching ideas, or a better way to structure your training?

KMA Connect has you covered.

KMA Connect is the exclusive community for Krav Maga Alliance affiliates, and now members have access to daily lesson plans designed to help coaches walk into class prepared and keep their training fresh.

And that’s just the beginning.

Inside KMA Connect you’ll also find:

🥋 Hundreds of training videos covering techniques, drills, teaching methodology, and coaching concepts

📚 Resources for instructors, coaches, staff, and gym owners

💼 Live business training to help affiliates build stronger schools

🎥 Exclusive webinars and continuing education

👥 A worldwide community of Krav Maga professionals sharing ideas and helping each other grow

At the Krav Maga Alliance, we believe in staying authentic to high-quality Krav Maga instruction while also giving good instructors the tools they need to build successful gyms.

Better coaches. Better schools. Better Krav Maga.

🌎 Interested in becoming a Krav Maga Alliance affiliate?

Schedule a discovery call and learn more about joining the professional organization founded by John Whitman.

Click here to get started:
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09/14/2026

Peace is the goal. Capability helps protect it.

Real self-defense training teaches people to stay focused at close range, solve problems under pressure, and act decisively when a situation stops being comfortable.

Calm is not passive. It is trained.

09/11/2026

Nobody builds a strong school alone.

The best rooms are filled with people willing to learn together, challenge each other, and share the work of getting better.

That is what the Alliance is about: serious training, honest conversations, and a network committed to raising the standard.

09/11/2026

Pic of the Day

Ready to build a stronger school with better training, better support, and a better network? Click here to submit your info and learn what it means to join the Krav Maga Alliance.

09/09/2026

Trial By Fi****ms is next month, October 16-18 in Las Vegas. We still have a few spots left! Join us for the best Krav Maga + fi****ms training you'll find anywhere. More info at www.kravmagaalliance.com

09/05/2026

Real training does not always look clean.

People collide. Plans break down. New threats appear. Students have to stay composed and continue making decisions.

The goal is not chaos for its own sake. The goal is learning how to function when the situation stops cooperating.

09/02/2026

A good instructor can demonstrate a technique.

A great instructor helps students understand why it works, when it changes, and what to do when the first answer fails.

That level of coaching creates students who can think—not just copy.

09/01/2026