Behavior & Performance Research

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Coaching isn’t just workouts and good vibes. 💥
The real work is taking something messy and making it simple again…but on the other side of complexity.

That’s where the crux comes in.
👉 Find the one thing holding someone back.
👉 Make it simple enough to do daily.
👉 Watch everything else start to shift.

Save this if you coach people. 🔑

Coaching isn’t about handing out programs for robots.

It’s about curating experiences for human beings: their stress, their schedule, their story.

In other words, “Customization is about care”.

The real art is meeting clients where they are, on that day, in their body, with their life situation…and designing something that actually moves them forward.

That’s the new wave of coaching. 🌊

Coaches, there’s a difference between watering down a program and customizing.

Anyone can hand out reduced sets, reps and movements. But it takes a craftsman to customize the system.

That means knowing:
1️⃣ Who they are (psychology + priorities)
2️⃣ What they can do (movement + physiology)
3️⃣ What they’re carrying (stress + readiness)

Once you master this, you don’t just coach workouts—you can help coach outcomes!

👉 Follow for proven systems that help you coach beyond the workout.

How to Coach Beyond Fitness:
1️⃣ Zoom Out – Spot the non-physical roadblocks holding your client back.
2️⃣ Co-Create – Build their plan, not yours.
3️⃣ Progress Everywhere – Use progressive overload on life, not just lifts.

📌 Fitter isn’t the finish line—it’s the launchpad.
👉 Follow for guidance + direction in the new wave of coaching.

What if the best coaching doesn’t start on the beach — but in the ditch?

Gustave Courbet’s painting The Desperate Man initially looks like he’s on the verge of breaking… but we always find that when we look at it a little longer, there’s a glimmer of hope.
He’s desperate, yes — but for what?

We all have a choice — when we train and when we coach.
Will we keep it safe, surface-level, and looking pretty good to each other?
Or will we get a little desperate?

Will we be able to look at ourselves and each other honestly because we actually want something more than sweat and muscles?

We’ve found great coaching can start from a place of desperation.
Change doesn’t typically begin with “so there I was sitting on the beach.”
It’s more like “there I was lying in the ditch.”

We wish we had a more rah-rah message for you today, but that’s not really how this works.

If you’re a coach and you feel like you’re in that place —
Don’t do anything stupid like share this post.

Just sit there and recognize it.
That’s a great step in a series of many you’ll take.

And remember —
You’re not crazy.
You’re just desperate for something different.

Rebellious in spirit, grounded in strategy.

A punk rock approach doesn’t mean chaos—it means refusing to blindly follow convention.
It means questioning the fitness status quo:
📉 Cookie-cutter programs
📉 Overly polished, overpromised transformations
📉 Coaches as cheerleaders instead of collaborators

At BPR, this “punk” energy is directed toward building something more authentic and effective—where coaches are guides, not gurus.
New wave coaching is our evolution:
✅ Science-backed systems
✅ Personalized strategy
✅ Behavior-first, outcome-focused
✅ Real relationships, not just reps

We’re loud where it counts—advocating for better models of change.
We’re disciplined where it matters—tracking, adjusting, individualizing.

It’s not about being edgy for attention.
It’s about being bold enough to build what actually works.

Follow us.

The hardest thing to coach might just be patience.
🧠The same type of patience required for zone 2 shows up in emotional regulation.

Strength coaches and psychologists alike use the term “conditioning”…maybe we can use them together?
-Nasal breathing in traffic and on the treadmill.
-Holding back in an argument and on an airbike interval.
-“Not yet” with the ice cream and the intensity.

You can coach more than just biology. Follow us for guidance on being a guide.

Many of us get into coaching because we love what it has done for us. 🙌

We might pursue expertise, performance, or simply want to set an excellent example.

But here’s the truth:
📢 Telling or modeling alone rarely leads to real change.

If you find yourself talking all the time and wondering why “this client won’t change”...
Here’s your hint:

👉 The wrong person is doing the talking.

Follow us, we’re on an adventure to better coaching!

We can make an argument that any gains you want to see in the gym will be hindered by avoidable yet underaddressed psychological stress. 🧠🏋️‍♂️

Coaching stress and the anticipation of it may be one of the best things you can do for your client.

-You don’t have to show up as an expert in their life, but look for tell-tale phrases.🗣️

-Ask good questions that help them shine a little light on exactly what’s so stressful (don’t ever assume you know).

-Lastly, offer to provide some options in ways they could “break it down”.

With a little framework, uh, work on your part, anticipation can become your client’s skill, not a problem