10/08/2026
On November 2nd, we begin the OTG Finish Strong Challenge.
Not because January is coming.
Because January is always coming.
The question is whether you’ll arrive there with momentum or whether you’ll be forced to start over again.
Every year I watch people spend months building strength, losing weight, creating healthy habits, and feeling great about their progress.
Then the holidays show up.
Work gets busy. Schedules get chaotic. A missed workout turns into a missed week. A few poor choices turn into a month of saying, “I’ll get back on track after New Year’s.”
Before they know it, they’re right back where they started.
The Finish Strong Challenge is our way of fighting back against that cycle.
For the next 47 days, we’re focused on one thing: consistency.
Not perfect workouts.
Not perfect nutrition.
Not perfection at all.
Just showing up.
Because every time you show up, you cast a vote for the person you’re becoming.
The person who keeps promises to themselves.
The person who follows through.
The person who doesn’t need January to create change.
Imagine sitting down on New Year’s Eve knowing you took care of yourself when it would have been easier not to.
Imagine starting 2027 with momentum instead of regret.
That’s what we’re after.
The Finish Strong Challenge starts November 2nd.
If you’re ready to finish this year with purpose, send us a DM with the words “FINISH STRONG” and we’ll send over the details.