05/07/2026
A Letter to Jeff:
Dear Friend,
We both know that standing on a podium would make this momentous occasion sweeter, but we both know that is never the point of it at all. Your sixth finish of the in the middle of the night, with no fans screaming your name, but surrounded by people who love you and who have supported you throughout this incredible journey yet again. In a way, I know that’s much more your preference, you don’t do it for the cheers.
What an honor it has been to follow your comeback from a challenging first day of being so ill so finishing at the head of the pack. You personify what it means to have grit, over and over again. It seems as though people just know you’ll pull through any challenge regardless of if it’s pitfalls. When you all your cylinders are firing you are an unstoppable force not just in the sport you’ve come to love but in life. It’s such a privilege to have one of my best friends also be one of my biggest inspirations. I’m am so proud of you and the things you have so painfully and willingly put yourself through to become the man and athlete so many of us get to experience as we watch.
250 miles in 69 hours. 8 minutes of sleep and never once treating the people around you with anything but kindness and gratitude. Above all your other incredible character traits these are the two that make you unique. Sure the spotlight might shine on you at times, and rightly so, but you always remember the people who care enough to show up.
I hope you sleep well today and see your fiancé finish her race soon too. With her head held high knowing that you have the Cocodona FKT for any couple ever running the race. At least I think. Keep Going… always.
Luke
05/01/2026
Trail Goods Co wouldn’t exist without the support of so many small outdoor industry brands so when one of our friends hits a milestone we all celebrate!
We’re teaming up with 20+ small brands to congratulate for reaching 70k followers here. That a tough thing to do! So the giveaway is offering two fully loaded adventure bundles, each stacked with gear, wellness, and outdoor essentials built by people who actually use this stuff. Including a $50 Trail Goods Co. gift code.
We know it’s a lot of brands—but we truly believe in supporting small businesses and the amazing things they’re building 💛
What’s included (split across 2 winners):
Hiking Survival Kit from .kit
$200+ gift card from
Zipper pulls + Dragon’s Head Fuel Stand from
Meals from
Weatherproof stickers from
$50 gift card from
$50 gift code from
Visors from
Retreat discounts from
Packs from
Tapestry + holder from
“Don’t Be A Prick” tee from
Handmade mug from
Wellness bundle from
Backcountry Puffy + pillowcase from
M!GO bottles from
Necklace from
Poco mat + strap from
Shred the Patriarchy pack from
Vehicle tent from
Tee from
Soap capsules from
pStyle + pCase from
Daypack from
How to enter:
Follow us + all tagged brands
Like this post
Tag your adventure crew (each tag = another entry)
Bonus: share to your story + tag us 👀
Giveaway closes May 10th. Winner selected by random number generator on May 14th and announced May 20th. Domestic only.
Real food for real adventures. Let’s go. 🏕️
Full details in post.
04/27/2026
How lucky are we? We live in a country that has so much beauty and so much access to places that can be so humbling and inspiring. Seeing my meals in these places makes my old adventurous heart full. Thank you for letting my little company be part of your adventures! These photos are from friends made along the way doing just that. thanks for keeping me smiling!
03/31/2026
🚨🚨Spring Adventure Giveaway!🚨🚨
We’ve partnered up with some of our favorite outdoor brands to bring you a $3000+ giveaway! Enter to win 1 of 2 prize packages from , , , .co, , , , .gear, , , , , , and
See link in our bio to enter - submit your email address and unlock more ways to win! Get additional entries for following each brand on Instagram and Facebook.
*Giveaway ends on April 7th at 5pm MST.
*Open to anyone with a USA mailing address
*Terms and conditions apply
05/05/2025
When the parents of aka Legend take Trail Goods Co on their own thru hike! You better believe the endorsement comes with great pride! Glad you enjoyed the coffee and Karen!
04/20/2025
Wishing everyone a joyful Easter Sunday filled with love, peace, and time with the ones who matter most. Whether you’re on the trail, around the table, or just soaking in the stillness of the day—may you find moments of renewal and gratitude.
Here’s to fresh starts, full hearts, and maybe even a few jellybeans along the way. Happy Easter from all of us at Trail Goods Co.