The Swing Lab

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The Swing Lab Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from The Swing Lab, Golf Instructor, 1920 Wise Drive, Dothan, AL.

The Swing Lab by King Performance Golf is the Wiregrass Area's first premier indoor player development facility, featuring the same cutting-edge technology the pros use to deliver tour-level performance data to every player.

10/21/2026

🚧🔨 PROJECTS, PROJECTS, PROJECTS! 🔨🚧

Things are moving full speed ahead here at The Swing Lab! ⛳️

We’ve got my buddy Goins in here hardwiring the entire facility, Spectrum making sure our internet is running exactly how we need it, and my dad putting in the work getting our brand-new PXG Pro Shop built and ready to go!

There’s a lot happening behind the scenes, and I can’t wait for everyone to see what we’ve been working on!

We’re building something special here in Dothan, and we’re just getting started! 💪

🎉 MARK YOUR CALENDARS! 🎉

📅 Thursday, December 3, 2026
⏰ 11:30 AM
📍 The Swing Lab | Dothan, Alabama

We’ll be celebrating our EXPANSION RIBBON CUTTING with the Dothan Area Chamber of Commerce!

Come check out the improvements, see our new PXG Pro Shop, and celebrate with us as we take The Swing Lab to the next level!

A huge thank you to everyone helping make this vision a reality. We couldn’t do it without you!

Dothan and the Wiregrass, we hope to see you December 3rd! ⛳️🔥

🎮 THE 19TH HOLE GAMING LOUNGE 🎮MORE THAN GOLF. IT’S A GAME ON EXPERIENCE!Something NEW is coming to The Swing Lab in Dot...
10/18/2026

🎮 THE 19TH HOLE GAMING LOUNGE 🎮

MORE THAN GOLF. IT’S A GAME ON EXPERIENCE!

Something NEW is coming to The Swing Lab in Dothan! 🔥

Grab your friends, bring the family, and get ready for gaming on the big screen!

🎮 PUBLIC GAMING RENTALS

📍 Bays 2 & 3 Only

💲30 Minutes — $30
💲60 Minutes — $50
💲120 Minutes — $70

✅ 1 guest included
✅ Additional guests $25 each
✅ Maximum 4 players per bay
✅ Fortnite, Warzone, Minecraft, Rocket League, Mario Kart & more!

🔥 GAMING MEMBERSHIP — ONLY $99/MONTH!

🎮 Access Thursday through Sunday
⏱️ Maximum 2 hours per day / 8 hours per week
👥 1 guest included — additional guests $25 each
🎯 Maximum 4 players per bay
📅 Reservations required
🔓 Sunday access anytime for trained members who know how to operate the equipment
📍 Bays 2 & 3 only, subject to availability

🕹️ PUBLIC RENTAL HOURS

Thursday: 4 PM – 10 PM
Friday: 4 PM – 10 PM
Saturday: 2 PM – 10 PM
Sunday: CLOSED (Members Only)

🎉 Perfect for friends, families, birthday celebrations, and gamers of all ages!

📍 The Swing Lab | Dothan, Alabama

📞 334-226-4653

📩 Message us for rental information or to become a founding gaming member!

GAMES • FRIENDS • GOOD TIMES

10/16/2026

🎥 Here’s a live look at what a post-lesson video looks like at The Swing Lab!

We go over what we worked on, explain the changes, and show you what to practice so you can keep building between lessons. ⛳️

Understand YOUR swing. Know YOUR next step.

📍 The Swing Lab | Dothan
📩 Message us to book your next lesson!

⛳️ Book your PXG club fitting now for November at The Swing Lab!Your fitting starts before you arrive. Complete our pre-...
10/16/2026

⛳️ Book your PXG club fitting now for November at The Swing Lab!

Your fitting starts before you arrive. Complete our pre-fitting profile so we can learn about your current clubs, playing history, goals, and equipment preferences.

Don’t know your shaft flex or club specifications? No problem—write “Not sure” or send photos. We’ll help with the details.

During your appointment, we’ll compare your current clubs with equipment options, review the results, and explain your recommended setup.

📍 The Swing Lab | Dothan, AL
📞 Call 334-226-GOLF (4653) to book your November fitting.

Before I coach the swing, I need to understand the person holding the club. ⛳Some golfers want a clear challenge. Others...
10/16/2026

Before I coach the swing, I need to understand the person holding the club. ⛳

Some golfers want a clear challenge. Others need encouragement, time to practice, or an explanation of WHY.

My job is to listen, find what connects, and turn that understanding into better golf.

That’s the heart of my coaching philosophy: Focusing on Freedom.

“What do we have to do as coaches to free up the best golfer in every player?”

Let’s find what’s holding your game back—and build a plan that fits YOU.

📍 The Swing Lab | Dothan
📞 334-226-GOLF (4653)
Message us to book a lesson.

10/16/2026

Thank you to Headland Country Club for having us out and supporting these young golfers! ⛳️

Looking forward to our next match on October 29 from 4–6 PM. Hope the kids come in their Halloween costumes—golf is the true trick-or-treat game! 🎃👻

⛳ ONE TEAM SPOT LEFT!Grab your partner for our Two-Person Scramble at Pebble Beach on Wednesday, November 4, at The Swin...
10/15/2026

⛳ ONE TEAM SPOT LEFT!

Grab your partner for our Two-Person Scramble at Pebble Beach on Wednesday, November 4, at The Swing Lab!

$50 per player includes:
• Tournament entry
• Finger food
• Nonalcoholic beverages

💰 Half the pot gets paid out that night!

Don’t miss your chance—message us or call 334-226-GOLF (4653) to claim the final team spot.

⛳️ The Swing Lab is back on the course tonight for a PGA Jr. League match at Headland Country Club!We have 12 junior gol...
10/15/2026

⛳️ The Swing Lab is back on the course tonight for a PGA Jr. League match at Headland Country Club!

We have 12 junior golfers teeing it up with a sh***un start, playing nine holes or 2½ hours—whichever comes first.

Thank you, Headland CC, for hosting our juniors, and thank you to our golfers for playing hard and giving it their best!

Let’s have some fun and make some birdies! 🐦🏌️

10/15/2026

Your swing doesn’t have to look like everyone else’s to work. ⛳️

Mr. Craig Rutherford came into The Swing Lab with his cross-handed grip, and we worked on letting his body lead the motion instead of relying so much on his arms and hands.

My job isn’t to make everyone swing the same way. It’s to understand how YOU move and help you find positions and a motion you can repeat with confidence.

Whatever your grip, swing style, or experience level, let’s build a swing that works for you.

📍 Come see us at The Swing Lab in Dothan!
📞 334-226-GOLF (4653) to book your lesson.

Address

1920 Wise Drive
Dothan, AL
36303

Telephone

+13342264653

Website

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