Etbauer Performance Horses

If you look closely, Billy Etbauer wears one of his five gold buckles on this June 2008 Western Horseman cover. The buckle is strapped to his first championship belt from his 2002 win at the Guymon Pioneer Days rodeo. Like many, he still wears his Guymon belt virtually every day. https://twistedrodeo.com/2026/04/13/trophy-belt-lasts-the-test-of-time/📸Darrell Dodds, courtesy of Western Horseman
Etbauer Performance Horses Bret Franks Ken Stonecipher

Billy Etbauer grew up in a rodeo family where competition wasn’t just encouraged—it was expected.
Born January 15, 1963, in Huron, South Dakota, Billy and his brothers Robert and Dan spent their youth traveling the rodeo road together. Alongside close friend Craig Latham—often called the “fourth Etbauer”—they formed one of the most remarkable groups of saddle bronc riders the sport had ever seen. But Billy quickly carved out a legend of his own.
He joined the Professional Rodeo Cowboys Association and in just his second season qualified for the National Finals Rodeo. From there, he began a run of consistency few riders have ever matched—qualifying for the NFR 21 consecutive years and winning an incredible 51 rounds, a record for saddle bronc riding’s biggest stage.
Etbauer captured five world championships in saddle bronc riding (1992, 1996, 1999, 2000, and 2004), earning a reputation as one of the smoothest and most relentless riders of his generation.
One of his most memorable moments came in 2003 when he scored 93 points aboard the legendary bronc Cool Alley, setting an NFR record at the time. A year later he matched that mark on the same horse to claim his fifth world title at age 41—making him the oldest roughstock world champion in PRCA history.
Over the course of his career, Etbauer became the first cowboy to surpass $3 million in earnings in a single event, finishing with more than $3 million in career winnings.
Yet Billy’s story is also part of a larger family legacy. Between the Etbauer brothers and their close friend Latham, the group amassed 52 National Finals Rodeo qualifications, dominating saddle bronc riding through the 1990s.
In recognition of his remarkable career, Billy Etbauer was inducted into the ProRodeo Hall of Fame in 2012.
Today, he and his wife Hollie make their home in Edmond, Oklahoma, raising Quarter Horses and continuing a life shaped by rodeo. A life built one ride at a time.

SOURCE: WILD RIDES INTERVIEW/EPISODE
SOURCE: PRORODEO HALL OF FAME
PHOTO: WILD RIDES EPISODE SCREENSHOT

A nice 2024 Buckskin Frosty gelding located in OR 

💥𝙁𝙚𝙖𝙩𝙪𝙧𝙞𝙣𝙜 Peppy Gato Cruz - 2024 Buckskin Gelding
𝙑𝙞𝙚𝙬 𝙇𝙞𝙨𝙩𝙞𝙣𝙜 → https://tph.horse/4914
𝘾𝙤𝙣𝙩𝙖𝙘𝙩 𝙎𝙚𝙡𝙡𝙚𝙧 → https://tph.horse/4914/contact

Pc Frosty Bid x Peppy Gatos Pride, Lean Pickens

𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝘀: Barrel Racing, Roping, Cow Horse

𝗘𝗹𝗶𝗴𝗶𝗯𝗹𝗲 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀: Future Fortunes

📍Dallas, Oregon

𝙎𝙚𝙚 𝙡𝙞𝙨𝙩𝙞𝙣𝙜 𝙛𝙤𝙧 𝙥𝙝𝙤𝙩𝙤𝙨, 𝙫𝙞𝙙𝙚𝙤𝙨, 𝙘𝙤𝙣𝙩𝙖𝙘𝙩 𝙙𝙚𝙩𝙖𝙞𝙡𝙨, 𝙖𝙣𝙙 𝙖𝙙𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙞𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣.
https://tph.horse/4914

*𝘐𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘣𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘢𝘯𝘥 𝘪𝘴 𝘯𝘰𝘵 𝘷𝘦𝘳𝘪𝘧𝘪𝘦𝘥.