11/27/2025
Today and all year, we are thankful for the opportunity to work with all our members and partners. We wish you and your families a very happy Thanksgiving!
Hardlines Distribution Alliance is dedicated to the success of independent distributors, manufacturers and retailers across the country.
Hardlines Distribution Alliance's (HDA) mission is to continue to build the success of distributors, vendors and independent retailers by coordinating advertising, marketing and merchandising programs for the competitive marketplace. With robust marketing, advertising and merchandising services, HDA ensures all members and partners have the tools they need to compete in today's competitive marketplace.
11/27/2025
Today and all year, we are thankful for the opportunity to work with all our members and partners. We wish you and your families a very happy Thanksgiving!
11/11/2025
Today we honor all those who have served. Thank you for all you have done for our country.
11/05/2025
This week at AAPEX 2025, North American Tool Suppliers (NATS) recognized Mayhew Tools for their outstanding performance and dedication to excellence. As we look forward to the EPC in just two weeks, we are excited to honor multiple vendor attendees for innovative products, partnership and suppliers of the year. Together, HDA and NATS will continue to recognize and value the suppliers who work hard to partner with our groups and distributor members.
11/04/2025
HDA is excited to announce our merger with North American Tool Suppliers. Effective 1/1/2026, the move will enhance access to programs and resources, streamline collaboration and events, and boost growth and expansion. With the merger of two robust groups, HDA and NATS will work together to strengthen the independent channel and shape the hardlines industry.
Learn more here: https://hdaworks.com/hardlines-distribution-alliance-merges-with-north-american-tool-suppliers
10/31/2025
From all of us at HDA, we hope you have a safe and spooky Halloween!
10/01/2025
Though HDA's robust network of member distributors covers all 50 states and serves thousands of retailers of all sizes, the spirit of collaboration and hosted events turns key decisions makers into an attentive audience.
During the upcoming EPC, scheduled one-on-one meetings provide a perfect opportunity to forge connections with dozens of member distributors over the course of only 2 days, all in one location. We're enthusiastically looking forward to driving those connections that build the growth and success of the independent channel.
09/25/2025
Go all-out for a far-out look during our Turn Back Time themed reception at the upcoming EPC! Break out those go-go boots, bell-bottoms, tie-dye and acid washes to compete for prizes awarded for the 'Best Vintage Look'!
09/16/2025
As a new vendor attending the EPC, you'll have numerous opportunities to connect with distributor attendees. In the video below, you'll hear from HDA's Director of Merchandising Trent Kauffman on the different elements of the EPC that are designed to maximize your time in November.
A Message from our Director of Merchandising, Trent Kauffman Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
09/04/2025
Still thinking about joining us for the EPC in November? Hear from our CEO Steve Synnott as he extends a personal invitation and explains why the event is so valuable to our members and partners.
09/01/2025
On this Labor Day, we recognize the hard work and dedication of the thousands of people, including our own HDA team, who work to ensure the independent channel thrives. Thank you for everything you do!
08/26/2025
From the desk of Trent Kauffman, Director of Merchandising:
"2025 has proven to be an unpredictable year with an ever-changing environment of tariffs, product availability, and pricing. At HDA, we have approached these complexities by strengthening and leveraging our partnerships between member distributors and manufacturers to continuously provide unique solutions.
The upcoming Executive Planning Conference in November will foster new and strengthened relationships that will carry our group forward. With a nimble approach and an eye on the marketplace, our team is dedicated to solving problems and hosting events that will lay the foundation for a successful 2026."
08/13/2025
New to HDA and attending the EPC in November? Ask about participating in the New Vendor Showcase! Taking place on 11/18, the showcase provides new vendors with the opportunity to kickstart networking opportunities by introducing you and your product line to attending distributors.