10/28/2026
If you are a scientist, you can’t be a social media influencer, in particular, one who makes a lucrative profit from that influence. I’m not going to name names, but the reality is, regardless of your intelligence and your intentions, using your scientific credentials to make money via a social media platform not only undermines your credential as a scientist, and it undermines science in general.
I’m a science-minded guy, and put a lot of stock in much of the recent research on strength training. However, if you’re one of those researchers and you sell your data results to prop up a course, an app, or a series of online events to participate in, and you’re making money from that, I find you much less credible as a scientist — especially if you fail to disclose conflicting data which has also been peer reviewed.
Scientists are born to publish. As the saying, goes, publish or perish. There’s a difference, however, in publishing research or even publishing a book related to your research and making money off of that. Totally acceptable. But to take individual studies, and quickly convert them into fast dollar subscription programs on social media, with a statement suggesting that it’s the only way to get results, is an overreach, at least in my opinion.
When it comes to strength training — volume, frequency, load, and intensity, the differences between high frequency, low frequency, high volume, low volume, high intensity, and medium intensity, are all separated by small fractions of a percentage. If any one of those were the exclusive way to make progress in musclular hypertrophy, nobody would have success getting there by any other method. Clearly, this is not the case.
Research notwithstanding, if you train consistently with near any volume, higher volume, lower volume, higher frequency, lower frequency, and you train with a reasonable amount of intensity, and you support that training with proper nutrition and good rest, you’re going to make progress — hard stop.
I don’t know, I guess I just felt like saying all of that — mostly, because it’s all true…
rc