Beef Brand Gym

NEW TOY

MEGAMASS FITNESS T Bar Row 💪🏼

Beef Brand Gym built their whole floor on one idea: every detail is intentional, right down to the fuel.

We're putting a self-serve protein and supplement shake machine in their Fuel Station. Grass-fed whey shakes, EAAs, creatine add-ons, pre-workout, and pump formulas joining the rotation. Mixed fresh in about 30 seconds, right where you rack your last set. No shaker bottle. No powder bag in the locker.

The machine is in production now. We're posting the install from crate to first pour. That's the build. Follow along.
Want something specific in the rotation? Comment or DM your pick — the lineup gets built from member input.

Beef Brand Gym, 615 36th St N, Fargo

Beef Brand Gym
Beef Brand Fitness

🚨NEW EQUIPMENT ALERT🚨

Cimerian - Equipamentos Lat Pulldown

Designed for controlled, powerful pulling, this machine keeps tension where you want it—on the lats—while providing a smooth, stable movement from the stretch at the top through the full contraction.

🔥 Why we love it:
• Deep lat stretch and strong contraction
• Smooth resistance throughout the entire rep
• Multiple grip options to target the back from different angles
• Stable setup lets you focus on the muscle—not balancing the weight
• Great for building both back width and pulling strength
Cimerian — Strength Training Equipment

🚨NEW EQUIPMENT ALERT🚨

Cimerian - Equipamentos Guided Row

Unlike a traditional free-weight row, the guided movement creates a consistent path while still allowing you to load it up and train with intensity.

🔥 Why it stands out:
• Guided movement for smooth, consistent reps
• Stable setup lets you focus on pulling power
• Heavy loading potential for progressive overload
• Excellent range of motion for a deep stretch and strong contraction
• Multiple grip possibilities to change your stimulus
• Targets the lats, traps, rhomboids, rear delts & upper back
• Great for building both back thickness and pulling strength

Aannnnnddddd you can do RDLs… try it out!

Cimerian — Strength Training Equipment

Meet the Cimerian Belt Squat

The belt squat loads resistance through the hips instead of the shoulders and spine, allowing you to hammer the quads, glutes, and hamstrings while minimizing spinal loading.

Why we love it:

🔥 Train legs HARD without traditional barbell loading
🔥 Quad + glute focused with plenty of freedom to adjust your stance
🔥 Great for adding lower-body volume without beating up your upper body
🔥 Deep range of motion for controlled, full-depth reps
🔥 Multiple squat variations — narrow, wide, sumo, staggered and more
🔥 Heavy-duty plate-loaded design built for serious training

Whether you’re giving your back and shoulders a break from barbell squats, adding another leg-day movement, or just looking for a completely different lower-body stimulus, this machine earns its place in the lineup.

Load it up. Belt in. Get to work. 🥩

Don’t forget—its got a dip bar built in AND try some RDLs on this bad boy 🔥

Wishing Amber Bruyea the best of luck at her debut show out in California!

She’s been with the brand since day one and has been integral in our growth and we are so proud of her. It’s an honor to sponsor her and we know she’s going to kill it!

Amber has shown intense dedication and discipline over the years to her craft and has earned the right to become a sponsored Beef Brand Gym athlete.

Wish Amber luck! 🍀

Life’s about balance so have a damn donut 🍩

We’ll see you Saturday morning, August 15th at 8:00 AM! First come, first serve!