Undercover Baits

09/07/2026

We’ve got a few packages hitting the mail tomorrow, and some of them are loaded up with our new Bruised Pumpkin color!

We’re looking forward to getting these baits in your hands and, more importantly, hearing what you think once you put them to work.

If you’ve got Bruised Pumpkin headed your way, be sure to let us know how it performs. We want to see those fish pics too!

09/05/2026

NEW COLOR RELEASE — BRUISED PUMPKIN

You asked, we listened.

A few people have been asking us to make this color, so we decided to give it a shot. Introducing Bruised Pumpkin, now available in both the 4” BootyShaker and 3.25” Lil BootyShaker.

For now, we’re doing a trial run to see how much interest there is, so if you like it, don’t wait around.

Bruised Pumpkin is also a perfect match for the Bruised Green Pumpkin vibrating jig, giving you a killer combination from skirt to trailer.

Let us know what you think of this one and whether Bruised Pumpkin deserves a permanent spot in the lineup.

09/05/2026

NEW COLOR DROP TONIGHT — 6:30 PM

We’ve got something new coming out of the Undercover Baits shop tonight.

This color was requested by a few of you, so we decided to mix it up and give it a trial run.

We’re keeping the color classified for a few more hours, but the wait is almost over.

Full reveal drops tonight at 6:30 PM.

08/28/2026

Painted up our 5” glidebait for a charity auction.

08/17/2026

NEW BAIT DROP — Meet the Mack & Lil Mack!

Two sizes. One deadly profile.

Lil Mack — 3.5”
Perfect when the fish are keyed in on smaller baitfish or you need to downsize your presentation.

Mack — 5”
A bigger meal with a long, natural profile when you’re looking to tempt those better-quality fish.

Both feature a realistic baitfish profile and are available in a lineup of proven Undercover Baits colors.

Lil Mack 3.5” & Mack 5” — Available now on our website.

We make baits that catch fish, not the fisherman.

08/14/2026