Hardhead Marketing LLC

I have a lot of respect for Bob Jenkins, and glad to be associated with Front Row Motorsports and Love's Travel Stops. I look forward to seeing the next stage in the development of this team. If any company is considering sponsorship, of any level, with a NASCAR race team ... just contact me and let me tell you about FRM. [email protected]

A quiet NASCAR owner risked it all in the antitrust lawsuit and came out on top CHARLOTTE, N.C. (AP) — Bob Jenkins risked his entire race team — a Daytona 500-winning team — when he refused to sign NASCAR's revenue-sharing agreement and Front Row Motorsports joined 23XI in suing over antitrust violations. Michael Jordan was the face of the suit settled in December, while ...

NASCAR TV schedule calendar overlay for 2026 available for your Google Calendar for all 3 series. Feel free to download it if you've ever gotten lost trying to find a TV broadcast.

| | | | | |

Congratulations to Broadstreet Infamous Whiskey! Quite an achievement in a short period of time!

Broadstreet Infamous Whiskey Earns Gold and Double Gold Honors at PR%F Awards Broadstreet Infamous Bourbon portfolio has earned Gold and Double Gold honors at the 2025 PR%F Awards

Two decades of passion, performance, and partnership — HardHead Marketing proudly celebrates its 20th anniversary!

As a family-owned agency, HardHead Marketing has built its legacy on trust, integrity, and a shared love for the game. From our beginnings in 2006 to becoming a trusted name in sports marketing, this milestone is a tribute to every athlete, brand, and organization that has been part of the journey.

Over the past 20 years, HardHead Marketing has championed innovation, built lasting relationships, and helped clients elevate their presence in the ever-evolving sports industry.

A heartfelt thank-you goes out to all former and current clients, collaborators, and supporters who have made this achievement possible. Your trust and teamwork have fueled every success story and inspired every new challenge.

Here’s to 20 years of impact — and to the next chapter of growth, creativity, and excellence in sports marketing.

Merry Christmas to all.
May we all reflect on the reason for the season, the birth of Jesus. Let us search for the good in one another. Pray for those hurting and going through difficult times during this holiday season. Keep looking forward with hope for the future as we approach the new year. My prayer for the coming year is that we love one another, peace overcomes war, love overwhelms hate. Look for ways we can help and serve one another even when no one is looking!

Merry Christmas,
Randy Sheffield

looking.ve

Congratulations to Teams 23XI and Front Row Motorsports for pushing NASCAR for the betterment of the sport, but at great expense and risk!
It seems unfair though that the other Cup race teams get a WIN without even the cost of entering this event. Hopefully these 2 race team organizations can at least find legit drafting partners at Daytona! Just Saying....🫤

Happy Thanksgiving to all our “HardHead” family of friends and clientele! God Bless!

Bob Pockrass does such great work. Thank you for summarizing this information regarding the NASCAR Charters.

NASCAR Financials Revealed: Inside Profits, Losses, Charter Payouts Here's a deeper look into NASCAR's financials in the wake of the antitrust lawsuit filed against the league by 23XI Racing and Front Row Motorsports.

Always amazing! CLEAR PreCheck line at Atlanta this morning. You just have to smile and plan on it. It’s a difficult smile though! 😃

Headed out to Sonoma? Catch all 3 drivers, together at the Ford Performance Merch Hauler, this Sunday.

Let's go!

The Love's legacy continues.

Todd Gilliland will pilot the No. 34 Love's Travel Stops Ford Mustang Dark Horse in 2025.