Sport & Cycle

Sport & Cycle Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sport & Cycle, Sports, 475 N. Fortuna Boulevard, Fortuna, CA.

Sport & Cycle is a locally owned sporting goods and bike shop in Fortuna, CA, proudly serving the community since 1979 with gear, bikes, and team essentials for all ages.

What in tarnation? Yep - Sport & Cycle in Fortuna now has a full line of the crazy-popular "SE" brand Wheelie Bikes, an...
09/14/2026

What in tarnation?
Yep - Sport & Cycle in Fortuna now has a full line of the crazy-popular "SE" brand Wheelie Bikes, and we just rec'd this unique & super cool $2300. SE Electric BOOGALOO.
These things have a cult following.
Fot those who know about and want the best brands.
You need this. You know you need this. Or maybe your teenager needs this.
We even offer financing...instant approval...(ask for our bookkeeper Khait)
Sport & Cycle - Humboldt's most fun store since 1979.
Largest Bicycle shop in Humboldt - a full floor, expert repairs, full warranty work, and tons more bikes in boxes in the warehouse ready to be assembled.... All price ranges. We flat out take care of you!
Ask our bike shop expert/Mgr. Matt to be fitted for the correct frame size for Mtn Bikes, Cruisers, Comfort bikes, etc. - we do it all - and we stock dozens of BMX bikes.
How about adult trikes? We sell both standard and electric models...
Tired of local shops with little inventory? - Make the drive to Fortuna - We invest heavily in our inventory- and stock all the colors, etc. - if it's not on the floor, it's probably in the back room ready to be assembled.
We sell small kids bikes too...the good stuff, not the cheapo brands you find at SprawlMart....
Currently, we are closing out a few of our top of the line full suspension Mtn Bikes....both reg. & elec....
Call or come in to see Matt at 707-725-9405 - He's there Tues thru Sat

Coming soon - to Sport & Cycle in Fortuna Humboldt's most fun store: Men's and Women's MERRELL Hiking Boots and Trail sh...
09/12/2026

Coming soon - to Sport & Cycle in Fortuna
Humboldt's most fun store:

Men's and Women's MERRELL Hiking Boots and Trail shoes
Men's and Women's CHACO Sandals.

Two super hot brands ~ and as usual, we're going BIG - over 15 styles of MERRELL shoes, and a dozen Chacos.

We bring the top brands you want right here in Fortuna ~ but also stock price point brands as well - to hit all budgets...

We appreciate your business - Thanks for keeping your business local - and allowing us to serve you for 47 years!!!

Sport & Cycle in Fortuna, NorCal's #1 institutional team dealer - proudly serving not just local schools, but ALL of Ca...
09/11/2026

Sport & Cycle in Fortuna, NorCal's #1 institutional team dealer - proudly serving not just local schools, but ALL of California, just supplied these awesome new custom football uniforms & helmets to Foresthill High School in Foresthill, CA (near Auburn).
They sent us this photo and said they "LOVE" the look and quality of their new uniforms - which arrived just in time for their home opener !!
Sport & Cycle - Selling the best brands at the best prices and generating sales taxes and employment for our community since 1979.

The weather's been great! - and will continue to be great all the way thru October (we promise)..Let's go fishing!!Sport...
09/10/2026

The weather's been great! - and will continue to be great all the way thru October (we promise)..
Let's go fishing!!
Sport & Cycle just rec'd a truckload of new rod & reel combos - all sizes & price ranges. We also just loaded up on some locally hand-tied flies for you fly fishermen!
Come in and get equipped - we do our best to keep stocked to the gills (no pun intended)
We are the fishing headquarters for the Eel River Valley - for 5 decades - and still going strong.
Local family owned & operated !
Sport & Cycle in Fortuna - Humboldt's most fun store since 1979 !

We just got the SquishZilla Mash Monsters in and they are SUPER jumbo. Each one is $19.99:🎃 Pumpkin Pudge – the chunky l...
09/10/2026

We just got the SquishZilla Mash Monsters in and they are SUPER jumbo. Each one is $19.99:

🎃 Pumpkin Pudge – the chunky little pumpkin
👻 Boo Blob – the ghost that GLOWS
🍬 Cutie Corn – giant candy corn cuteness
👹 Monster Munch – the goofy green monster

We did not get a ton of them, so I don’t expect these to hang around long!

Come grab your one before they disappear...

Sport & Cycle
475 Fortuna Blvd.
$19.99 each

Electric full suspension top-of the line Canadian Made Mountain Bikes are now on sale BIG TIME at Sport & Cycle in Fortu...
09/07/2026

Electric full suspension top-of the line Canadian Made Mountain Bikes are now on sale BIG TIME at Sport & Cycle in Fortuna.
Rocky Mountain is considered an elite brand in the industry - sold ONLY thru the top bicycle shops..
Why the sale?
1) our summer riding season is winding down
2) We don't want to pay the crazy extra import tariffs going forward on these amazing Canadian bikes..
Come in and talk to our bike shop manager Matt - Or call first at 707-725-9405...He can tell you what frame sizes we have left - and answer any questions about the bikes -
Make him an offer - he is wheelin' and dealin' on these - Let's move em' out.

🚨 JUST IN THURSDAY: KOREAN SQUISHIES 🚨Okay… these are NOT your average squishy. We had to test them for quality-control ...
09/03/2026

🚨 JUST IN THURSDAY: KOREAN SQUISHIES 🚨

Okay… these are NOT your average squishy. We had to test them for quality-control purposes, obviously, and I’m telling you right now — the scrunch, the squish, the ridiculousness of these things is INSANE. They feel completely different from the typical American-made squishies we’ve had.

These Korean squishies are super unique, ridiculously satisfying and 100% collector-worthy. If you’re a squishy person, you are going to want these in your collection.

✨ JUST IN THURSDAY! 9/3
📍 Sport & Cycle

Hey Toddler Parents: Something new at Sport & Cycle in Fortuna - WE call these balance bikes "Fred Flintstone Bikes" - ...
08/29/2026

Hey Toddler Parents: Something new at Sport & Cycle in Fortuna -
WE call these balance bikes "Fred Flintstone Bikes" - No pedals.
What's cool about this one - is it converts from a 3 wheel trike to a two wheel bike as your child grows and is ready for it - adjustable seat too - as they grow taller.
In stock now!
475 Fortuna. Blvd.
Sport & Cycle, - Humboldt's most fun store since 1979.

08/28/2026

Friday night !!
When you're at the Fortuna Husky / St Helena Saints football game tonight, be sure to check out St. Helena's awesome new custom Under Armour uniforms - purchased from Sport & Cycle in Fortuna....
Sport & Cycle, proudly supplying uniforms and equipment not just locally, but to all the schools in the Napa Valley - and beyond - Since 1979 !!

Update: SOLD OUT of Nee Doh brand, (in one day) but we still have lots of other cool viral squishees ~ come in and check...
08/27/2026

Update: SOLD OUT of Nee Doh brand, (in one day) but we still have lots of other cool viral squishees ~ come in and check out our fantastic selection -

🚨 NEE DOH DROP!!! 🚨

Our first NeeDoh drop in a while is officially hitting the floors AS WE SPEAK 👀🙌 and this one is a GOOD one.

Just arrived:

✨ Teenie Swirl NeeDoh Multi Packs
🔥 Hot Shot Teenie NeeDoh
💥 Squeezza NeeDoh
🍦 Nice-sicle NeeDoh
🐻 NeeDoh Gummy Bears
🌈 Color Changing NeeDoh
❄️ Snow Ball Crunch
🍩 DohNuts NeeDoh
🌈 Rainbow Teenie NeeDoh

As always: NO HOLDS — first come, first served. Due to popular demand, we will not hold NeeDoh because we never want to make promises we can’t keep.

📍 Sport & Cycle
475 N. Fortuna Blvd.
Fortuna, CA

If you’ve been waiting for a NeeDoh restock… this is your sign to get in here. 🏃‍♀️💨

Address

475 N. Fortuna Boulevard
Fortuna, CA
95540

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5:30pm
Sunday 10am - 4pm

Telephone

+17077259405

Website

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