fit20 Liberty Place

09/30/2026

New York is next. Your market could be after that!

fit20’s first New York studio is coming to Miller Place this fall, but one new studio is only part of the story. fit20 USA is continuing to expand and is seeking qualified single-unit and multi-unit franchise partners in select markets across the country. That means we’re having conversations now with entrepreneurs who may become the people introducing fit20 to their own communities.

It also means it's the best time to explore an available market is before someone else does. Interested?
Start the conversation and learn whether an upcoming fit20 USA Discovery Day may be right for you: https://fit20us.com/franchise/

09/26/2026

Your heart needs exercise. 💚 So do your muscles.

Walking? Keep walking. 🚶‍♀️
Cycling? Keep riding. 🚴‍♀️
Swimming? Keep swimming. 🏊‍♂️
Running? Keep running.🏃‍♀️

We are not here to talk you out of movement you enjoy, but cardiovascular exercise and resistance training don't ask the same things of your body. If your goal is to preserve and build strength and lean muscle, your muscles need an appropriate resistance stimulus and that's where fit20 comes in!

Book your free introductory training session: https://fit20us.com/

09/26/2026

We’re not trying to sell a franchise to everyone and we think that’s a good thing. fit20 USA is looking for qualified franchise partners who want to build something for the long term.

People who are willing to lead, follow the system, develop their team, engage with their community, understand their numbers, build relationships and represent the brand well.

You may be an entrepreneur, a healthcare professional, a multi-unit operator, a corporate executive ready for your next chapter or someone who has spent years building a career and is finally ready to build an asset of your own.

The background can vary. The commitment to operating well cannot.

If that sounds like the kind of franchise relationship you’re looking for, we should talk.
Submit the franchise interest form to begin the Discovery Day process: https://fit20us.com/franchise/

09/24/2026

More exercise isn’t always better exercise... That's a tough one!

We're used to: More steps. More workouts. More calories burned. More sweat. More days.
More must mean better...right? Not necessarily.

Your body doesn't become stronger while you're exercising. Training provides the stimulus. Recovery gives your body the opportunity to adapt to it. That's why recovery isn't something we tack onto the fit20 method when you're tired; it's part of the method.

🏋️‍♂️Train with intention.
💪Create a meaningful stimulus.
🛌Then give your body time to recover and adapt before asking it to do it again.

Sometimes the smarter approach isn't doing more. It's making what you do count.

Experience fit20 for yourself with a free introductory training session: https://fit20us.com/

09/23/2026

“I wish I had started sooner.” It’s one of the most powerful things a member can say because behind that sentence is usually a story.

Someone who thought they were too old. Too busy. Too out of shape. Too inexperienced. Too intimidated by strength training. Or simply convinced exercise would require far more time than they were willing to give it.

💪Then they tried fit20.

For a franchise owner, that moment matters too. You’re not simply selling access to equipment; you’re introducing people to a way of getting stronger that many of them never believed would fit into their lives. And when members stay, progress and tell other people about their experience, that creates the foundation of a relationship-driven local business.

The business grows when the member experience is worth talking about.

Interested in building that kind of business in your community? Learn more about fit20 USA and apply for Discovery Day: https://fit20us.com/franchise/

09/22/2026

Feeling stiff? Your first thought might be: “I need to stretch more.” Maybe... but flexibility isn't the whole mobility story.

Being able to move through a range of motion is one thing. Having the strength and control to use that range is another.

Think about getting down to the floor, reaching, bending, squatting, stepping up, or getting back up again. The goal isn't simply to become more flexible; it's to have a body capable of moving through the ranges your life requires with strength, stability and control.

That's one reason we don't think about strength in isolation! Your body doesn't live in isolation either. Train for movement you can actually use. Ready to see what personalized strength training feels like?

Book your free introductory training session: https://fit20us.com/

09/22/2026

There’s only so much you can learn about a franchise from a website.
At some point, you need to see it ➡️ Experience the training ➡️ Walk through the studios ➡️ Meet the people behind the brand ➡️ Talk with owners and operators ➡️ Ask the questions that don’t fit neatly into a brochure ➡️ and Understand what the business actually feels like.

That’s why Discovery Day matters 💡 For qualified fit20 USA franchise candidates, Discovery Day is an opportunity to go deeper into the model, the training method, operations, culture, economics and growth strategy.

It’s also an opportunity for both sides to decide something important: Are we the right fit for each other?

We’re continuing to evaluate qualified single-unit and multi-unit franchise partners for select U.S. markets. If you’ve been considering franchise ownership, this is where the process begins.

Submit the franchise interest form: https://fit20us.com/franchise/

09/19/2026

What if we stopped treating muscle like it was cosmetic? Yes, muscle changes how your body looks, but that's probably the least interesting thing it does!

You use muscle to stand up, climb stairs, lift, carry, push, pull, catch yourself, maintain posture, move through your day, do the things you enjoy and remain physically capable as you get older.

So when we talk about building muscle at fit20, we're not talking about everyone trying to become a bodybuilder. We're talking about building useful tissue your body depends on. The mirror will notice, but we're much more interested in your non-scale victories that impact your day-to-day life.

Book your free introductory training session: https://fit20us.com/

09/17/2026

Healthcare professionals understand what happens when people lose strength. They see the consequences every day in reduced mobility, loss of function, difficulty returning to activities, and a greater dependence on others.

That is one reason we believe fit20 presents such an interesting opportunity for healthcare and wellness entrepreneurs. fit20 is not physical therapy ➡️ It is a separate strength-training business built around long-term membership relationships, but for an operator who already understands the importance of physical function, the connection can be powerful.

We now have multiple U.S. examples of physical therapists choosing fit20 ownership, including our newest franchisee bringing the brand to New York and we’re looking for more sophisticated operators who see the same opportunity. Could that be you?

Submit the franchise interest form to explore fit20 USA and a future Discovery Day: https://fit20us.com/franchise/

09/16/2026

Waiting until you’re stronger to start strength training is a little like deep cleaning before the housekeeper comes...

We promise, you don’t have to impress us first! You don’t need to know how to use the equipment or know how much weight you can lift. You don’t need workout clothes worthy of Instagram and you definitely don’t need to “get in shape” before you walk through our door.

At fit20, your starting point is exactly that: your starting point. Your training is personalized to your current capabilities and progresses as you get stronger.

❎No keeping up with a class.
❎No comparing yourself to the person beside you.
❎No pretending you know what you’re doing while secretly hoping nobody notices.

✅Just you, a certified fit20 trainer and a plan for getting stronger from wherever you are today.

Come exactly as you are. We'll start there. Book your free introductory training session: https://fit20us.com/

09/16/2026

What can you build in approximately 1,000 square feet? More than you might think!

fit20 was designed around a focused model rather than a traditional big-box fitness footprint.

❎No rows of cardio equipment.
❎No locker rooms full of unused space.
❎No massive group-exercise floor.
❎No need to fill tens of thousands of square feet with equipment.

Instead, the studio is centered around personalized strength training, scheduled appointments and a carefully designed member experience. That compact footprint opens interesting possibilities for site selection, including retail, mixed-use, healthcare and wellness environments and it also reflects something fundamental about the fit20 model: Every part of the studio exists for a reason.💡

If you’re evaluating franchise concepts and want to understand the economics, operations and real estate strategy behind fit20, Discovery Day is where the conversation gets much deeper. Start here: https://fit20us.com/franchise/

09/15/2026

🚨News Alert🚨Your metabolism isn't broken!

“My metabolism just isn’t what it used to be.” You’re probably right that your body has changed, but blaming your metabolism for everything misses an important piece of the puzzle: Muscle is metabolically active tissue and as we age, maintaining lean muscle becomes something we have to be increasingly intentional about.

🚫That doesn’t mean chasing the body you had at 25.
✅It means building a body that is stronger and more metabolically capable at 45, 55, 65 and beyond.

Cardio, nutrition and sleep all have their place. And so does strength training.

If your approach to your health has changed over the years but strength training still isn’t part of it, maybe that’s the piece worth reconsidering. Come experience a different approach to getting stronger.

📅Book your free introductory training session: https://fit20us.com/

09/12/2026

The best franchise stories eventually become member stories. 💚

A franchise can have a strong model, a great brand, a smart operating system, and a compelling market opportunity (and we do!), but ultimately, the business has to matter to the people walking through the studio door.

That’s why we pay attention when members tell us things like:
-“I feel stronger.”
-“I can do things I couldn’t do before.”
-“I finally found something I can stick with.”
-“My everyday life feels easier.”

Those are more than nice reviews; they’re reminders of what our franchise owners are building in their communities.

A fit20 studio creates recurring relationships centered around something nearly everyone needs: Strength.
If you’re looking for a franchise opportunity with a tangible impact on the people you serve, we’d like to meet you.

Apply to learn more about fit20 USA and Discovery Day: https://fit20us.com/franchise/

09/11/2026

Fredericksburg-area moms can get started with 9 weeks of personal training for just $199 from fit20 Fredericksburg (fit20 Liberty Place, fit20 Cosners Corner, fit20 Aquia Park) - just mention Fredericksburg Moms when signing up!

70+ gyms and fitness programs near Fredericksburg, Stafford, and Spotsylvania, including prenatal, postpartum, and bring-the-kids classes for moms.

09/09/2026

fit20’s New York expansion is getting attention from the Long Island business community!

Long Island Business News recently featured fit20 Miller Place, our first New York studio, and took a closer look at the business model behind the brand. From our compact studio footprint to the opportunity for healthcare and wellness entrepreneurs to add a complementary recurring-revenue business, Miller Place is a great example of the kind of intentional growth we are building across the U.S.
And we could not ask for a better partner to introduce fit20 to New York than Giovanni “Gio” Dinsay, PT, an established Long Island healthcare entrepreneur who already understands the impact strength can have on long-term function and quality of life.

Thank you, Long Island Business News, for sharing our story.

Read the full feature: https://libn.com/2026/09/01/fit20-opening-first-long-island-studio/

Interested in bringing fit20 to your market? Learn more at fit20usfranchise.com.

09/09/2026

Most fitness concepts compete for people who already want to go to the gym. fit20 sees a much bigger population.

➡️The person who knows strength matters but doesn’t know how to begin.
➡️The professional who doesn’t want exercise consuming their schedule.
➡️The older adult thinking about independence.
➡️The person leaving physical therapy who wants to keep progressing.
➡️The person who wants expert guidance instead of navigating a gym alone.
➡️The person who has simply never identified as a “fitness person.”

That creates a fundamentally different business opportunity. fit20 is built around a highly personalized, appointment-based strength-training model delivered in a compact studio environment. We aren’t trying to build another crowded gym. We’re building a strength-training category for people the traditional fitness industry often fails to reach.

Interested in bringing fit20 to your market?
Submit the franchise interest form and learn about an upcoming Discovery Day: https://fit20us.com/franchise/

09/08/2026

From Fredericksburg to New York, and we’re just getting started! The Fredericksburg Regional Chamber of Commerce is sharing the story of fit20 USA’s next chapter: growing a national franchise organization from right here in our hometown.

Fredericksburg is more than where fit20 USA is headquartered. It’s where our U.S. system has been built, tested and strengthened. Our flagship studio is downtown, three fit20 studios serve the greater Fredericksburg region, and the team supporting franchise development, operations, training, marketing and system growth across the country is based here.

Now, our first New York studio is preparing to open in Miller Place, Long Island, bringing fit20 into its sixth U.S. state. As Dr. Ben Litalien shared: “Our vision is not simply to add locations. It is to build a strong national network of locally owned fit20 studios, supported by the infrastructure, training and experience of the team we have built here in Fredericksburg.”

We’re proud of where we started. Even more excited about where we’re going. Thank you to the Fredericksburg Regional Chamber of Commerce for sharing our story.

Read more: https://www.fredericksburgchamber.org/fredericksburg-headquartered-fit20-usa-expands-franchise-footprint-into-new-york/

Interested in bringing fit20 to your market? Visit fit20usfranchise.com.

09/06/2026

We’re excited to be featured by Fredericksburg Moms and to have fit20 included in their local business directory!

If you’ve been thinking about getting stronger but traditional gyms haven’t felt like the right fit, this is a great introduction to what makes fit20 different.

At fit20, every workout is personally coached and tailored to your current ability, goals and progress.

No crowded classes. No wandering around wondering what to do. Just focused, personalized strength training designed to help you become stronger for the life you want to live.

And right now, Fredericksburg Moms can experience it firsthand with 9 Weeks of Personal Training for only $199.

We have three convenient Fredericksburg-area studios:
• Liberty Place in Downtown Fredericksburg
• Cosner’s Corner in South Fredericksburg
• Aquia Park in North Stafford

See our Fredericksburg Moms feature, learn more about fit20 and claim the special offer here: https://fredericksburgmoms.com/fredericksburg-business-directory/fit20/

Schedule your free introductory training session here: fit20us.com

08/29/2026

10 sessions. Look at the difference. 💚

These photos show the same 10-year-old athlete at his first fit20 session and his tenth.

He’s a competitive cheerleader, but he’s also living with a chronic autoimmune disorder that can take a significant toll on his body. For him, building strength isn’t just about becoming a better athlete. He needs strength for his sport, his health, and his life.

And in just 10 fit20 sessions, the progress is measurable:

💪 Back Extension: +43%
💪 Abduction: +36%
💪 Adduction: +17%
💪 Chest Press: +16%
💪 Leg Press: +13%
💪 Lat Pulldown: +12%

Those strength gains translate into improvements in everyday physical capacity too: +11% lifting, +11% standing, +11% sitting, +10% walking stairs, and +10% pushing.

Plus, you can visibly see the transformation of him becoming stronger! His posture, form, muscle definition, control and confidence! For a young athlete whose body is already being asked to manage more than most, that matters. Strength gives him a better foundation for the demands of competitive cheer while helping him build physical capacity for everything life asks of him.

This is why we measure progress at fit20. Because getting stronger isn't something we have to guess about. We can see it. We can measure it. And most importantly, he can feel it. 💚💪

08/25/2026

250 sessions and still raising the bar! 💪

Congratulations to Jane Bailey on reaching an incredible 250 fit20 sessions!

Jane’s commitment to her own strength is impressive, but her impact goes far beyond her own training. You would be hard-pressed to find a member who has referred more people to fit20. She has shared her experience again and again, helping friends, family, and others discover what getting stronger can do for their lives.

Jane, thank you for trusting us with your strength journey and for being one of fit20’s biggest advocates. 250 sessions strong, and counting! 💚