Welcome to Rubber Soul Bicycles, the Central Valley's Premier bike shop.
05/29/2026
S-Works Crux SRAM RED XPLR - 2026
WAS $12,000
ON SALE $8,999
CRUX - it’s not just the ultimate expression of gravel performance—it’s your one-way ticket to gravel enlightenment. Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux’s iconic history in ‘cross.
INVENTORY INCOMING NEXT WEEK IN MOST SIZES
05/28/2026
The Fastest Gravel Race Bike Ever Made
The all-new Crux 5 is purpose-built for one outcome: getting riders to the finish line first. Not through one breakthrough, but through the combined effect of weight, aerodynamics, and ride quality working together as a system.
At the center of it all is a single metric: Time to Finish, a complete measure of real-world speed across actual race conditions.
This is gravel racing distilled to its purest form. Less wasted energy. More forward speed. When the goal is the top step, nothing gets you there faster.
Some people meditate.
Some people journal.
Some people spend $14 on mushroom coffee.
We ride bikes.
Fresh tunes, fresh rubber, questionable tan lines, and exactly zero push notifications for at least an hour.
Swing by Rubber Soul and let us help you find your next great life choice.
Open M-F 10am - 6pm, SAT 10am - 5pm
LOCATED AT
132 W. Nees #111
Fresno, CA 93711
(559) 435-2453
Visit Rubber Soul Bicycles, and discover why local riders trust us for everything cycling.
M-F 10am - 6pm
SAT 10am - 5pm
132 W. Nees Ave #111
Fresno, CA
05/21/2026
TURBO LEVO 4 ALLOY
NOW $4999
Full Power E-MTB Trail
- E-System - Specialized 3.1 Motor w/ 666 Watts & 101Nm, 840Wh Battery, up to 5.33
hour range
- Frame: Premium M5 Alloy, Geo Adj & SWAT Storage
- Front: 160mm Marzocchi Bomber Z1, Rear: 150mm Marzocchi Bomber Inline
- Drivetrain - SRAM 70 Eagle T-Type Mechanical
- Wheels - Specialized Alloy / Bear Pawls hubs
https://www.rubbersoulbicycles.com/product/specialized-turbo-levo-4-alloy-1241985-1.htm
At Rubber Soul Bicycles, we’re proud to offer a welcoming, friendly atmosphere whether you’re picking up a new ride, tuning up your current bike, or just stopping by to talk cycling with our team. Our experienced repair staff is ready to help keep you rolling smoothly all year long.
Shop Hours:
Monday – Friday: 10 AM – 6 PM
Saturday: 10 AM – 5 PM
Come by the shop and see why Fresno riders love being part of the Rubber Soul family.
rubbersoulbicycles.com
At Rubber Soul Bicycles, we’re proud to be one of Fresno’s favorite local bike shops. Whether you’re looking for a new ride, upgrades, accessories, or expert repairs, our team is here to help every step of the way.
- Large inventory of bikes & gear
- Expert repair technicians
- Friendly, knowledgeable customer service
- Locally owned & rider approved
Hours of Operation:
Monday–Friday: 10AM–6PM
Saturday: 10AM–5PM
Sunday: Closed
Visit us online at www.rubbersoulbicycles.com or stop by the shop and see why riders across the Central Valley choose Rubber Soul Bicycles.
Your next bike is waiting at Rubber Soul Bicycles!
We’ve got a huge inventory of bikes, gear, and accessories for every kind of rider. Whether you’re hitting the trails, cruising the neighborhood, or training for your next big ride, our friendly sales team is here to help you find the perfect setup.
Need service? Our experienced bicycle repair shop will keep your bike running smooth and ready for every mile.
Stop by the shop or check us out online at www.rubbersoulbicyclesmcom
Gravel superstar Sofía Gómez Villafañe is one of the fastest women on dirt. Unbound Gravel champ, Life Time Grand Prix winner, Olympian, and one of the top gravel racers in the world.
Her bike of choice? The Specialized S-Works Crux.
We’re proud to carry the same race-proven gravel machines here at Rubber Soul Bicycles. Fresno’s premier local bike shop for all things road, gravel, and MTB.
Come see why the Crux is built for speed.
05/05/2026
THE 1972 MERCKX HOUR RECORD - One of the most iconic performances in cycling history.
The ride itself
Distance: 30.715 miles in one hour
Location: Agustín Melgar Olympic Velodrome, Mexico City
Date: October 25, 1972
Conditions: High altitude, which helps aerodynamics but makes breathing much harder
Equipment (by today’s standards: brutally simple)
Steel Colnago bike (~12.68 lbs)
Traditional drop bars
Spoked wheels
No aero helmet, skinsuit optimization, or wind-tunnel design
Fixed gear: 52×14 (about 97 gear inches)
Why it stands out
Merckx was at the end of a grueling season—physically and mentally drained
He beat Ole Ritter’s previous mark by 0.48964 miles, a massive margin for an hour record
His pacing was famously relentless—he described it as one of the hardest efforts of his life
Legacy and impact
The record stood for 12 years, until Francesco Moser broke it in 1984 using disc wheels and aerodynamic innovations
That ride marked the beginning of the “technology arms race” in hour records
Eventually, Union Cycliste Internationale split records into:
“Best Human Effort” (anything goes)
“Hour Record” (Merckx-style traditional setup)
Even after rules were unified again in 2014, Merckx’s ride is still widely viewed as the purest benchmark of human power over technology
Bottom line
Merckx’s 30.715 mi isn’t just a number—it’s a reference point for what a rider can do with minimal technological advantage. Even today, when riders surpass it under modern rules, comparisons almost always circle back to that 1972 effort as the gold standard of “athlete-only” performance. Eddy Merckx is estimated to have produced approximately 450–485 watts to set his 1972 World Hour Record.
The Specialized Status 140 2. Built for riders who want to push limits without overcomplicating things, this bike blends playful handling with serious capability.
- Mixed wheel setup (29” front / 27.5” rear) for speed + control
- Clean Satin Cool Grey / Desert Rose / Black finish
- Size S4 available now
- In stock and ready for same-day pickup
Originally $2,500 — now just $1,999.99 (closeout deal)
If you’ve been waiting for the right trail bike at the right price, this is it.
| Monday | 11am - 5pm |
| Tuesday | 11am - 6pm |
| Wednesday | 11am - 6pm |
| Thursday | 11am - 6pm |
| Friday | 11am - 6pm |
| Saturday | 11am - 5pm |