RideReady

We recently sat down with veteran coach Kevin Stiffler (RideReady) to reflect on what it’s really like to progress through the PMBIA certification pathway.

Even with nearly 20 years of riding, racing, and coaching under his belt before taking Level 1, Kevin found the experience completely flipped his perspective on how we teach and learn on bikes.

"I’ll be honest — it took me two attempts to achieve Level 4 certification. Passing the riding standard wasn’t enough; the coaching bar is even higher. That setback was humbling, but exactly as it should be."

Key takeaways from Kevin's journey:

• Break Out of the Bubble: Courses pair you with coaches from all backgrounds (XC to DH), bringing fresh perspectives, new teaching styles, and dynamic collaboration.

• Embrace the Setback: Falling short on the Level 4 coaching standard proved that technical riding skill alone isn't enough—true instructional excellence takes deep reflection and refinement.

• Context Over Dogma: Moving away from rigid "right vs. wrong" to analyze biomechanics, context, and rider goals helps you serve everyone from true beginners to World Cup racers.

• Never Stop Practicing: High-level mastery means continuously revisiting Level 1–4 foundational concepts in your daily riding and coaching.

Read the rest of our conversation with Kevin in the News section at www.pmbia.bike

Ready to step up and take the highest level of certification?
PMBIA Level 4 Course
📅 September 14–18, 2026
📍 Whistler Mountain Bike Park

🔗 Visit www.PMBIA.bike to register and elevate your coaching career.

🚨 Sirens ON. Stoke HIGH.
🚲 60+ kids rolling deep.
🔥 Full send energy.

Beyond honored to lead this crew for Colorado’s Walk & Bike to School Day. This is what it’s all about—getting out and actually livin’.
More of THIS, please.

🙏 to , , .bicycle.outfitters, , and so many more for helping make it all happen.

👀 for more https://www.walkbiketoschool.org/

THANK YOU to the many, MANY folks that are making rad trails like the FREE Trek Trails at Virginia Canyon in happen.

Just a few of those folks are and BBQ, along with and .bike MTB Coaching.

This photo is just a sneak peek into some absolutely incredible work, both on-trail and off, coming soon.

📸 and

No smoking. 🚭

But rather building coaching and riding skill that last a lifetime, and inspire the next generation, across borders. 🚵🏻‍♂️ If you’ve been thinking about turning your passion for mountain biking into a career — or taking your coaching to the next level — now’s the time. More on how you can level up your riding & coaching — coming soon!

Book a RideReady Transformative coaching call. Ride better. Get entered to win.

👉 Want your riding to feel smoother, faster, and more confident?

📲 Book a Transformative coaching call—and you’re automatically entered to win $1,000.

🔗 Link in bio to book your call.


🚵🏻‍♂️ You’ve upgraded your bike. Time to upgrade you.

📈 No fluff — Just results.

Get coaching that makes a difference—and maybe win $1,000 while you’re at it.

➡️ Book your Transformative MTB Coaching call today | Link in bio