Waikiki Beachboy ワイキキ・ビーチボーイ

Official swim and beachwear store of the legendary Beachboys from Waikiki Beach Services. Located in Come visit Waikiki Beachboy!

We are located at the Royal Hawaiian Luxury Collection!

Operating as usual


GOT ALOHA? Restock alert! We love this starburst print 😍 More totes, pouches & hip packs available in store 🤙🏽


Sharing this beautiful & sunny view of the palace 🌺🌴 Hope everyone has a wonderful day, Aloha!


Aloha! Had to grab our fave signature hats for this beautiful, sunny day ☀️ Check out our exclusive hat collection available online 📦🌺


Happy Aloha Friday!💙 Geared up in our WBS X Hello Kitty rashguard and ready to hit the surf 🤙🏽 Check out the rest of our Hello Kitty collections online, keiki sizes available!


Happy Aloha Friday 🌺
Loaded up our fave tote bag with all our beach goodies and heading out for a swim🤙🏽 See you in the water🏄🏻‍♀️


Palace views 💕
Come visit us at the Royal Hawaiian Hotel or visit us online 🤙🏽🌺


! Protect yourself in the sunshine with ‘s natural zinc based sun care line ☀️ Available in store & online 🤙🏽


Let’s go for a canoe ride with Waikiki Beach Services! 🌊 Don’t forget a rashguard for your sunny ride ☀️ Wearing our Royal Surf Club Mamala Rashguard here 🤙🏽 See you in the water! 😎


Our favorite Hello Kitty X Waikiki Beach Services tote bag is available online 💓 Check out more of our exclusive collaboration on our website, link in bio 🌺


Happy Aloha Friday 🌺
Come visit us at the Royal Hawaiian hotel and pick up all your beach goodies before hitting the surf this weekend 😎🤙🏽 See you soon!


Restock alert! Everything is better with glitter ✨ Sparkle everywhere you go with this pair of 🩴


Paddling into the weekend 😎 Don’t forget to grab one of our UPF rashguards before you hit the surf for some extra sun protection ☀️ We’ll see you in the water !🏄‍♂️


Spread the Aloha with our signature Aloha Patch Tote Bag 🤙🏽💙 More styles available online, check them out! Link in bio 🌺


A beautiful day at the pink palace 💗🤙🏽🌴 Don’t forget to check us out online if you can’t visit us in store . Mahalo for your support 🌺


Aloha from Waikiki Beach!🤙🏽 We love this Aaron Char print capturing the beach vibes out front the Royal Hawaiian Hotel. Available online! Only a few days left of free shipping February, code ALOHASHIP for free shipping ✈️🎁


📢Restock on our best seller! Our original Royal Hawaiian Beachboy rashguards are a crowd fave 🤙🏽 Also available in short sleeve style & tees! Check it out online, code “ALOHASHIP” for free shipping. Mahalo for your support 🌺


Rockin’ our fave Waikiki Beachboy Surf Club zip tote today! One of many in our exclusive tote bag collection available online! Don’t let Free Shipping February slip away! Just a few weeks left 💗


It’s been a little chilly recently...but we got you covered! Layer up with this hoodie that also doubles as a UPF50 rashguard!☀️🤙Available online + it’s FREE-SHIPPING FEBRUARY! Use code “ALOHASHIP” at checkout🤗


Hello Kitty spotted hanging out with the honu in the Sheraton Waikiki 💚 Exclusive Hello Kitty X merchandise available online. Don’t miss out on Free Shipping February! 📦✈️


Cheers to the weekend 🍹
Lounging under the pink umbrellas in our fave Royal Surf Club tee. Available online🌺


Join the Royal Surf Club 💗
This exclusive denim tote & more available online. “ALOHASHIP” for free shipping at checkout 🤙🏾🌺 Mahalo for your support


Happy Aloha Friday🍹🌺
I spy the pink palace 👀


Hello Free-Shipping February!! For the entire month of February, we are offering free shipping on all domestic orders, no minimum! Just use code “ALOHASHIP” at checkout🌺😎🤙Mahalo for your support!


We💙the Alaia surfboards memorialized in our home, the ! These were the type of surfboards ridden in pre-20th century Hawai’i🤙🤙🤙

Photos from Waikiki Beachboy  ワイキキ・ビーチボーイ's post 01/29/2021

Don’t miss out on our first giveaway of 2021! One of these exclusive rashguards could be yours 🥳 Visit our recent post (2 posts ago) for entry details. Good luck 🤙🏾


No rain, No rainbow 🌈
Check out our new collection of in store! 🩴💕


Get stoked for another giveaway coming your way! Last time we gifted this classic WBB Surf Club Black Tote😎Try guess what we’ll be giving away next😏🏄🏽‍♂️🏄🏽‍♀️🌞
We’ll make the official announcement tomorrow🎉


Pack up your goodies in our Aloha Patch Pouch and let’s hit the beach! The perfect daytime clutch bag or travel pouch 💙 Available online!


Get in! We’re going canoe surfing!🌊🛶P.S. Stay protected out there in one of our UPF50 rashguards🌞🤙Check out The Beachboy Collection in store or online! Link in bio✨


Take Aloha with you wherever you go!💛Good motto for 2021??😆We think so!🌊


Take Aloha with you wherever you go!💛Good motto for 2021??😆We think so!🌊


Another beautiful day in the palace 💕🌿

Videos (show all)

Our "Quartan-tee" Shop is Live!
Canoe Surfing with Waikiki Beach Services
M A Y D A Y 🌺 Beautiful hula performance at the 4th annual @maydaywaikiki celebration this year #mayday #waikiki #hula #...
Fall renovation spruce up!! Check out our new splash of azure color and beach cabin texture!
H A P P Y  A L O H A  F R I D A Y from Waikiki!!! Come catch a party wave with us 🌊!!! Enjoy the weekend! ....#beachboys...
Original @wbshawaii beachgirl, @gggyna ,surfing down the wake to her wedding on Knife Lake, MN!!! That's called true sur...
Original @wbshawaii beachgirl, @gggyna surfing down the wake to her wedding on Knife Lake, MN!!! That's called true surf...
More Maaji swimwear 2017 arrivals are here and we couldn't be more excited!!!! Shop the Medusa Palms one piece & Lavende...
Tipping our hats with Beachboy Uncle Billy, to the swell gods for bringing us some summer south swell!!! Check out new t...
#MayDayWaikiki annual Waikiki Beach Boy flower drop and roll call🌺 @maydaywaikiki #waikikibeachboys #waikiki #waikikibea...
WAIKIKI BEACH SERVICES logo rashguards hot off the press!!! Men's & women's styles available beginning tomorrow !!!! @wb...




2259 Kalakaua Ave Shop 7
Honolulu, HI

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 10am - 9pm
Sunday 10am - 9pm

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