09/01/2026
Big things happening for the Houston Auto Show!
We’re proud to be part of the Automotive Experience Alliance (AEA), a national organization bringing auto show leaders together to share ideas, strengthen our industry and keep the auto show experience moving forward.
And we’re especially proud to congratulate our own RoShelle Salinas, President of the Houston Auto Show, on being named Secretary of the AEA Board of Directors for 2026–27!
RoShelle joins auto show leaders from across the country who are working together to innovate, collaborate and shape what’s next for auto shows nationwide.
Congratulations, RoShelle!
08/28/2026
Swipe through and see why the Houston Auto Show is one of the most powerful brand stages in Texas.
50% of our attendees are actively planning to buy a vehicle within 12 months. 79% say the show influenced their purchase decision. And 17% removed brands from consideration simply because they weren't there.
Your customers will be at NRG Center January 27–31, 2027. The question is whether your brand will be too.
Sponsorship opportunities are now open — from presenting sponsor to Aftermarket Expo booths, Family Day, and Military & First Responders Day. There's a place for every brand at Houston's biggest automotive weekend.
DM us or contact RoShelle Salinas at [email protected] to learn more.
08/21/2026
From blacked-out trucks to neon green Rubicons on an actual off-road course — this is what 500 cars under one roof looks like.
The Houston Autoboative Show is back January 27–31, 2027 at NRG Center. Come sit in every single one.
Houston Auto Show: Save the Date Jan. 27 - 31, 2027 @ NRG Center
Houston Car Lovers, Car Scene in Houston, Car shopping in Houston, Auto Shows, Car lovers
08/21/2026