loungewear•swimwear•beauty&ect. PRIM THE BRAND ✨
Instagram/TikTok: @prim.thebrand
PRIMTEMBER, yall ready ? 🧡
PRIMBABES, y’all checked y’all emails ? 👀
09/01/2026
Pumpkin season, but make it PRIM. 🍂🧡
The shade that belongs in your fall rotation. FALLING FOR PRIM 2.0 coming soon.
PRIMBABES, yall want a presale 👀
Coming September ??? 🎃🤎
The PRIM Cotton Classic returns in our Pumpkin shade, available in both long sleeve + short sleeve.
Soft. Fitted. Classic. Made for fall. 🍂
08/21/2026
PRIM IN BLOOM is officially 40% OFF 🌼🧡 The perfect time to grab your favorite summer shades before they’re gone! Limited sizes/styles available, so don’t wait too long 👀✨
08/11/2026
FALL 2.0 is loading… 🎃
Meet “PUMPKIN”coming mid-September. Ribbed cotton, straight-leg fit & made for the season. Long sleeve shown, but yes… short sleeve is coming too. 🤎
08/03/2026
Mocha is calling. 🤎 Only a few sizes remain across all shades, so if you’ve been waiting, this is your sign. Shop now at www.primthebrand.com before your size is gone.
08/01/2026
The latte shade is almost gone and y’all have been showing OUT! 🤎✨ We only have 4XL, 3XL & 1 Small left. Once they’re gone, they’re gone!
Shop now: www.primthebrand.com
07/31/2026
Your new everyday favorite. 🖤 The FALLING FOR PRIM Black Set is effortless, elevated, and made for the girls who love a timeless look. Limited sizes available—shop now before it’s gone.