Prim.thebrand LLC

Golden hour + bold colorways = the perfect combo 🍊✨Which shade are you choosing first? 👀🧡💛

Sunshine, confidence, and PRIM energy all summer long ☀️💛
Serving effortless beauty in a set that hugs in all the right places. Which slide is your fave? ✨

Pretty girls wear PRIMTHEBRAND 💛✨ Soft, bold, and made to turn heads all summer long 😍 Dropping June 5th

Sunlit skin, soft ribbed comfort, and effortless style ☀️💛 The Set is your new everyday favorite! easy, elevated, and made for summer days. Coming June.

Soft, sculpted, and effortlessly put together, this is the kind of set you throw on and still look like you did the most.
Coming this June !

Unfortunately there will be NO early access for this drop, FREE GAME FOR EVERYONE!
everyone who ordered last drop got complimentary discounts for this next drop, we hope you kept your thank you cards 🫶🏾

Every detail matters. Designed to sculpt, made to move. front to back, this is PRIM.

Soft enough to live in, stretchy enough to move with you,this is comfort redefined. PRIM just gets it.