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the area, they were also the first to sell "real" mountain bikes like the Stumpjumper. Owner Brian Curran began his cycling career in 1989 at Outspokin', working in sales for founder Chris Hardwicke. Brian managed Outspokin' for fifteen years and purchased the store in 1997. He attributes Outspokin's success to its staff members' passion for cycling. "We've got one of the most diverse staffs that I've seen in the cycling industry. It's a requirement that our employees ride regularly, but what's different about Outspokin' is that we've got people on staff that range from category 1 road racer to a couple of guys who just want to enjoy the trails occasionally. It's this kind of diversity that makes shopping here easy. We've got people who can talk technical issues about bikes, and then we've got people who can talk to someone who has never ridden a bike before," Curran said.