Browns Creek Fish Camp, Inc.

Browns Creek Fish Camp, Inc.

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Johns River. Browns Creek Fish Camp isn’t just a bait shop—it’s a Jacksonville legend with salt in its veins and stories on every piling. Hooked on tradition.

Since 1943, Browns Creek Fish Camp has been Jacksonville’s iconic waterfront bait shop—serving anglers with live bait, dock access, and generations of fishing tradition along the St. Holding down Heckscher Drive since 1943, this waterfront staple has been fueling fishing adventures for generations of anglers, boaters, and river lovers who know that the best days start with a stop at the Creek. Whe

Photos from Browns Creek Fish Camp, Inc.'s post 08/13/2026

❤️ We love this every time it happens. ❤️

We’ve been a part of it for over 83 years. That’s right, we’ve been a part of thousands of children’s first fishing experiences since 1943. Generations have counted on Browns Creek Fish Camp, Inc. for their bait, tackle and advice.
Check out what Brandon Morrison’s little boy caught on his new Okuma combo.

Those pictures will be with him for the rest of his life whether they are printed on paper or indelibly etched in his memory. Thank you Brandon for sharing this moment. We absolutely ❤️ these moments in life and for allowing us be a part of it‼️

Congratulations little man, great catch and Brandon thank you for doing great Dad things with you son‼️
We look forward to seeing both of you again soon up the creek.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

08/13/2026

Courtney has been wearing out the reds up the creek. She stopped by the shop and picked up lures and live bait. She ended up catching fish all day whether it was off the boat or jumping off the boat and fishing from the bank around those “stuck for 6 spots” we all know about the hard way 😁
Come on up the creek for what you need to succeed just like Courtney does.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

08/12/2026

Always check the weather. We checked it out !!!

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

08/12/2026

COMMENT NOW: Atlantic Red Snapper Season ‼️

Florida is continuing to fight for an Atlantic recreational red snapper season in 2026 - and we need you to speak up. To comment, click here: https://bit.ly/4xxTELk.

Earlier this summer, just hours before Florida’s anticipated recreational Atlantic red snapper season was set to begin, a last-minute federal court ruling halted our Exempted Fishing Permit (EFP) for Atlantic red snapper state management. The Florida Fish and Wildlife Conservation Commission (FWC) has been working tirelessly since to fight for state-led management solutions that prioritize Florida anglers while ensuring the long-term sustainability of the Atlantic red snapper fishery through improved data collection.

The has submitted a revised EFP to the National Oceanic and Atmospheric Administration (NOAA Fisheries), hoping the historic 2026 recreational season can proceed.

If approved, Florida’s proposal would:
- Test improved, state-led recreational data collection
- Provide more accurate harvest information
- Strengthen long-term management decisions
- Allow for a proposed 31-day Atlantic red snapper recreational season in 2026

NOAA Fisheries is now accepting public comments through Tuesday, August 25, 2026.

Photos from Browns Creek Fish Camp, Inc.'s post 08/09/2026

“Woody” the wood stork showed up to check out a surf cart and the back to school sale we have going on right now. Quantities are limited and some items are single single items. It’s hot outside and these prices are too‼️

The “life lesson” here is: “The early bird gets the worm” or in this case fish (actually, Woody eats both.

08/08/2026

BACK TO SCHOOL SALE — the kids are going back, and you've got fishing to do! 🎣

We counted all the rods, reels, and combos in the shop and marked a bunch down to move. PENN, Abu Garcia, Blackfin, Redbone, and Lee Fisher Nets — combos, inshore and offshore reels, surf rods, cast nets… everything but the fish. Those you've still gotta catch yourself.

Quantities are limited and moving fast — once it's gone, it's gone, so don't let this sale be the one that got away!


📍Browns Creek Fish Camp
5212 Heckscher Drive
(904) 757-1600
www.brownscreekfishcamp.com

08/07/2026

Our resident Gopher Tortoise Emmett is out and about. When Emmett comes out of his burrow it generally means we are in for 6 weeks of great fishing. Come on up the creek and join us for some great fishing around here. The trout, redfish, flounder and sheepshead bite has been strong all week and if Emmett has it right then we are in for a great September too.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

08/07/2026

FLOUNDER TIME!!
Come on up the creek and get them something good to eat

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

08/05/2026

“You are only 1 decision away from a totally different life” Check this out !!

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

Michael Simpson, a government-appointed member of the Miami-Dade Boater Safety and Bay Education Task Force, where he was explicitly chosen to represent and help shape safety policies for the county's waterways, dove in and turned off a juvenile diver’s air supply while the victim was in the water searching for lobsters.

The confrontation began after the suspect claimed another boat was occupying “his” lobster spot. He verbally threatened to cut off the diver’s air before jumping into the water and doing exactly that.

The diver was quickly pulled to the surface, reportedly gasping for air and disoriented, but survived without serious injury. Authorities say the suspect fled the scene and was arrested a few days later, and charged with attempted felony murder.

If convicted, an attempted felony murder charge in Florida can carry decades in prison, with penalties potentially reaching up to life imprisonment depending on the circumstances.
_____________________

Michael Simpson’s role with Boater Safety and Bay Education Task Force involved collaborating with environmental groups and law enforcement to draft the county's final boater safety and community education recommendations aimed at preventing fatal accidents on Biscayne Bay.

08/02/2026

Another “Secret Spot” and the 2026 Northeast Florida kingfish tournament season has come to an end. Congratulations to all the winners! Well deserved.

But this one’s for the rest of us… the “losers.”
No one has surmised this better than the patron saint of King fishing and NASCAR, Ricky Bobby in proclaiming: “If you ain’t first, your last.”

That’s right—we fought the good fight.

We caught bait, killed bait, or never found bait at all. We dragged beautiful hand-caught ribbonfish for many hundreds of miles and somehow managed to catch a whole lot of beautiful red snapper instead. We burned enough pogy oil to make the Deepwater Horizon spill look like a minor leak. We tied so many pogy, ribbonfish, and blue runner wire rigs that, if laid end to end, they’d stretch all the way to Venice River House at Venice Marina… and back. Some of us even flew kites like Benjamin Franklin in the middle of thunderstorms trying to discover electricity or actually catch a big kingfish.

We watched the weather, chased the bait, burned thousands of dollars in fuel, wore out reels, props, and backs—and still showed up every tournament morning believing this was going to be our day.

And you know what? That’s what makes kingfishermen different.

We don’t quit or maybe it’s more like, we can’t quit!

We’ll spend the offseason convincing ourselves we’ve figured it out, tying a few hundred more rigs, buying “just one more lure,” and telling our wives this new gadget is finally the one that’s going to put us in the winner’s circle. Some of us will even seek help with a therapist. The group therapy sessions are called seminars.

Then, come 2027, we’ll be right back out there… ready to fund another chance at victory—or at the very least, win a bean bag in the raffle.

Here’s to the dream, the friendships, the stories, and the pursuit of that one big bite.

See y’all in 2027. 🎣

Browns Creek Fish Camp, Inc.
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

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Location

Telephone

Address


5212 Heckscher Drive
Jacksonville, FL
32226

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 5pm
Saturday 5:30am - 5pm
Sunday 5:30am - 5pm