10/30/2026
You can grow your franchise system FAST but can you grow it without losing the trust of your franchisees?
Because here’s the thing, franchise growth means very little if the people who helped build your brand no longer trust the people leading it!
On this episode of Franchise Leaders Forum, we’re joined by Kim Gubera, President and CEO of PIRTEK USA, for a conversation about something EVERY franchisor needs to prioritize: TRUST. 👏
Kim has more than 20 years of franchising experience, and under her leadership, PIRTEK has grown its unit count by more than 92% in just five years! But what I love about this conversation is that we didn’t just talk about growth numbers.
We talked about the PEOPLE behind that growth.
Kim shares how listening to franchisees, following through on commitments, and communicating consistently have helped build a culture of mutual trust and respect. She also gives us a behind-the-scenes look at what it takes to lead franchise owners through a major ownership transition without losing their confidence along the way.
And that’s an important reminder for all of us in franchising. As your system grows, your leadership decisions affect more and more business owners who have invested their time, money, and dreams into your brand. They need to know you’re listening, that you’ll do what you say you’re going to do, and that you’re making decisions with the long-term health of the system in mind.
If you’re a franchisor who’s focused on scaling your brand, this is a conversation you won’t want to miss!
