LifeCycle

🚨 DUNLOP Q5A TIRE FLASH SALE! 🚨

Need fresh rubber? We are running an exclusive deal on Dunlop Q5A rear tires from now until Friday, August 14th! If you need premium grip for the street or the twisties, this is the time to buy.

🔥 The Flash Sale Sizes & Pricing:

190/55-17: $220

190/50-17: $220

180/55-17: $200
(Need the matching front? We can get the 120/70-17 ordered to pair perfectly with any of these rears!)

🔧 Shop Install Rates:

Wheels ON the motorcycle: $65

Wheels OFF the motorcycle: $40

Note: There is a standard $5 tire disposal fee, but if you want to take your old tire home with you, you keep that five bucks!

📦 Getting Your Tires:

Local Pickup: Grab them directly from the shop.

Direct Shipping: Can't make it in? We can ship them straight to your door for a specially discounted shipping rate.

Need a different size or brand? We can source and order almost any tire you need—just give us a shout for standard pricing!

Give us a call at (269) 388-5590 to lock in your set before 8/14, or roll into the shop at 3103 Lake St, Kalamazoo to get on the service schedule. 🏍️💨

LifeCycle For all of your motorcycle, scooter, side by side and ATV needs -- since 1991.

🚨 Shop Update! 🚨
Heads up, Life Cycle family: we’re taking Monday (7/27) to wrench on our own shop for a change! We’ll be closed for some much-needed infrastructure upgrades, but we will be back in action and opening at 12:00 PM on Tuesday (7/28). See you then! 🔧🏍️

Shop Update: Pausing Walk-ins to Level Up! 🛠️📈

Heads up! From this Friday, July 3rd until next Friday, July 10th, Life Cycle will be closed to walk-in traffic.

Are we closed? NO. The service bays are still rolling and we are still wrenching.
Can you still book service? YES. You just need to call us! ☎️ (269) 388-5590

We are taking this week to catch up on deep cleaning and finalize some brand-new systems we've been building for you. When we open the doors back up, you'll have a brand new, streamlined way to schedule service and buy parts from us.

I also want to send a huge thank you to everyone for supporting us through the recent ownership transition. We’ve been incredibly busy, and your patience as we cut over all our operational systems and information means the world to us.

We appreciate you all and can't wait to show you what we've been working on. Call us if you need to get on the schedule!

Happy Father's Day. Get out and ride today 😀.

Family, Friends, and our beloved customers

Beca and I are happy to announce the sale of Life Cycle! Its new owners, Rickie Lewis II and Garrett Buckhout, plan on growing and expanding all services for the motorsports community. They’ve both been involved in the motorcycle industry, and we’re very happy they’ll be keeping the name while they evolve it into their own dream.

From our humble beginnings, we tried to share our enthusiasm for the sport through race support, weekly dinner rides, consumer shows, industry events, swap meets, bike nights, rallies, and Color Tour rides. It’s been quite a lifestyle going through the ups and downs that most small businesses experience, with the extra stimulus of motorsports adventures.

We’d like to thank our many customers and staff for your support during this transition. You’ve made our 36 seasons full of action, and never dull!

I plan on staying connected to the sport with my small variety of bikes and my old race quad. There’s plenty to do. I’m about to enjoy my first summer off in over 40 years. There are several trips I’ve always wanted to do and now I have the time. Good chance we’ll cross paths on or off-road.

Dave Reynolds

It’s a good time to get to machine ready for the fast approaching season. No reservations needed currently, so you can drop off at your convenience.