09/13/2026
Happy Birthday AIMS Fitness!!!🎉
Twelve years ago today, I created AIMS Fitness LLC. Up until then I was a sole proprietor doing fitness more as a side hustle/hobby. 12 years of putting my heart and soul into creating a successful small business is a lot of hard work. I have zero regrets. We have morphed in the look of services provided, but we have never changed our mission of providing health, happiness, quality of life thru movement. We have created not just a business but a community that is based in our name:
A-ccountability
I-nspiration
M-otivation
S-upport
For a small business we celebrate milestones like making it to your 1st year; then making it to 5th year is big; then you reach double digit in your 10th year which is superb. I’m grateful for every year we celebrate!☺️
If I had the chance to sit down with a new business owner or someone thinking about starting a business, what advice would I give them?
🩷Be yourself-don’t pretend to be someone you’re not….authenticity is a valuable trait. Also, you are not chocolate-you will not be the right person for everyone and that is OK!
🩵Be ready to wear a lot of hats…many at the same time and don’t be afraid to ask for help…you can’t possibly know everything.
💚Mistakes are going to happen. Make them AND learn from them quickly.
🩷Find yourself a good business coach and a mentor in your field …they are a great investment in yourself and you are worth it!
🩵Don’t reinvent the wheel for some things…use the tools that already exist.
💚Not all your ideas are great ideas.
🩷Find a handful of people you trust to give you straight answers that you can use as your sounding board. These people should have different business perspectives and must be able to tell you when your idea sucks or be able to see things logically when all you see is it emotionally.
🩵Set boundaries between your business and personal life.
💚You don’t have to have it all figured out to start.
🩷Remember that your current customers are the most important ones. The relationships you build are the foundation and building blocks of a great business.
🩵Hold on tight and enjoy the crazy ride that is small business ownership…ups, downs and in betweens are all going to happen-sometimes in the same day. Remain flexible, adaptable and ready to pick yourself up when you get knocked down!
💚Be grateful-ALWAYS!
Thank you to those that have supported AIMS Fitness in some form over the past 12 years; without it, these milestones don’t happen!
🩷🩵💚🩶🤍🩶💚🩵🩷