Annie O. PADI Regional Manager

🚨 I know it’s been a minute since I posted here, but this news is just too good to keep quiet. 🚨

A brand-new, completely independent dive industry study from Boston Consulting Group just dropped, and it confirms what many of us already know:

💥 PADI Members are outperforming the rest of the industry. 💥

According to the report:
✅ PADI-exclusive shops made $186,000 more on average last year
✅ They had higher productivity and stronger customer loyalty
✅ And PADI members earned the highest consumer trust score in the game

This isn’t fluff. This is data. Real proof that aligning with PADI means more reach, more impact, and yes, more revenue!

Here’s the truth: The power of the PADI brand is real and it works. From global recognition to marketing muscle, the support and tools behind PADI aren’t just bells and whistles. We drive real business.

But none of it matters without the people behind ithe organization! It’s our members, the instructors, the shop teams, and the pros in the water every day who turn brand power into diver passion.
You’re the ones making it happen!

🧠 Smarter business
📈 Real growth
🌍 Bigger purpose

If you're already part of the PADI family, you already know.

If you’re not? It might be time to stop watching from the sidelines.

📖 Read the article: https://www.divenewswire.com/new-dive-industry-study.../
🌐 Learn more: https://pros-blog.padi.com/padi-professional-and_business_membership-benefits/

Don’t just run a dive shop. Build a powerhouse. Or… keep rolling the dice with “meh.” 🤷‍♀️

The 2025 Avalon Underwater Cleanup on February 22 is almost here, and YOU’RE invited to be part of this amazing event on Catalina Island! 🧑‍🤝‍🧑🤿 Let’s make a splash (and a difference) by cleaning up Avalon’s beautiful underwater world. 🌊✨ This year’s prizes from our awesome sponsors are next level—epic gear, trips, and more! 🌟
Whether you're a seasoned diver or new to the sport, this is your chance to dive for a cause and help preserve our oceans. 🌴 Sign up today at www.avalonharborcleanup.org join Catalina Divers Supply & Avalon Rotary Club Foundation for this annual event.
Proceeds benefit the USC Hyperbaric Chamber, Avalon Rotary, and Avalon Beautiful’s Casino Dive Park project! 💙

Avalon Harbor Underwater Cleanup | Catalina The only time scuba diving is allowed in the harbor, the Avalon Harbor Underwater Cleanup attracts up to 600 volunteer divers.

https://youtu.be/ZlgQrM-2qU0

Members Lead the Way in Exploration and Conservation Thank you to all PADI Members for continuing to lead the way and inspiring others to seek adventure and save the ocean.

So much fun with the PADI and PADI AWARE Foundation team in Dana Pount this weekend! We were there to support Lost Winds Dive Shop for their annual clean up! The beach and ocean are all a little more debris free this week!

When work time becomes fun time!

Stay off of Amazon and Support your local dive shop! Remember, Amazon can’t fill your tanks, they can’t service your gear, they can’t help you achieve your next certification and they can’t tell you where the critters are this week!

Big congrats to Ocean Paradise Dive and Travel for earning their PADI 5 Star IDC rating!

Demand a Strong Global Plastics Treaty that Tackles the Marine Debris Crisis in the Ocean

PADI is rallying the global community of ocean enthusiasts to support PADI AWARE at the international policy table. Your individual action will help ensure that the strongest policy options are implemented to end plastic pollution once and for all and secure our brightest future.

Do your part by signing the petition and demand a strong plastics treaty and help end the marine debris crisis once and for all

Global Plastics Treaty | PADI CLOSE THE TAP ON PLASTIC POLLUTION Your individual action will help end the plastics crisis once and for all and secure our brightest future. Sign the Petition Now Demand a Strong Global Plastics Treaty that Tackles the Marine Debris Crisis in the Ocean PADI is rallying the global community of ocean...

Thank you to Underwater Sports for your longtime commitment to the sport of scuba diving and to PADI! While UWS have been around for longer than 30 years, yesterday we celebrated 4 of their locations achieving that distinction at Divers Fair!